by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...
by steve jones | Dec 4, 2019 | Brand, Future Trends, Strategy
Two experienced recruits – with nearly 20 years of marketing and digital expertise combined – have joined the ranks at award-winning marketing automation platform enterprise, Force24 Chris Manko takes on the role of chief technical officer at the...
by steve jones | Oct 31, 2019 | Brand, Future Trends, Strategy
The sound of a baby crying. We all know it. We remember it so fondly on aeroplanes, in shopping queues, peaceful moments in the park. That piercing, stress-inducing skewer of noise. But why can’t we just ignore it? This by Jenny Stanley, MD and Founder, Appetite...
by steve jones | Oct 8, 2019 | Future Trends, Strategy
Humans have a lower attention span than a goldfish (odd but true!), keep them engaged or lose them. 0.5 seconds may seem extreme, but it is vital to engage your customer within that time limit. Gone are the days when customers had to spend hours finding product...
by steve jones | Oct 8, 2019 | Brand, Digital, Future Trends
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands… …Instagram and other sites are pursuing the removal of the number of “Likes”...
