by steve jones | Jul 25, 2022 | Digital, Martech, Strategy
In-person events are finally back! The return to events also presents a great opportunity to re-think your strategy and ensure you’re maximizing your ROI. Companies are spending more than ever on events, with most organizations spending more than 25% of their...
by steve jones | Jul 19, 2022 | Digital, Future Trends
Whether it’s redesigning the layout of your site, moving to a new domain or CMS, or switching from HTTP to HTTPS, a site migration can seriously improve the look, feel, and user-friendliness of your site. However, while these updates can be a fantastic long-term...
by steve jones | Jul 12, 2022 | Digital, Martech, Strategy
In the current climate with many companies having to tighten their belts, the marketing department often sees cutbacks. Campaign plans made in the New Year, perhaps including commissioning new visual communications and brand videos, may have been shelved or...
by steve jones | Jun 23, 2022 | Digital, Strategy
This article looks into how Google reviews can improve your SEO and was provided by Rebellion Marketing. Essentially, yes! Google reviews so help to build SEO, in particular local search within Google Maps. While a lot of factors make up a perfect SEO recipe, your...
by steve jones | Jun 14, 2022 | Digital, Strategy
Come on guys, we all still love to chat about the account that gets us 10 ROAS, we all do it! But, I’m afraid to say that if that is the metric you still work too, then that ship sailed! You need to work to a #MarketingEfficiencyRatio, #MER for short.Put simply, the...
by steve jones | May 16, 2022 | Digital
In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a...
