This is a guest post provided by WebBox DigitalIn this digital era, the advent of AI has revolutionised various aspects of our lives, including marketing. One of the areas where AI has made significant strides is in running PPC campaigns. AI-powered tools and...
This is a guest post provided by Fluid Ads For years, B2B has been seen as the less creative and less exciting side of marketing. B2C has always been associated with more innovative ideas and imaginative artwork. But the notion that business to business marketing has...
This is a guest post provided by Davinia Hamilton-Moddox, Phoenix Digital For the last twenty years, I’ve been working in an industry that sells websites to clients. I’ve come to realise that this model is badly broken. A website is not a product. Buying...
SEO is an important part of a business marketing strategy. It has the potential to bring in a huge amount of organic traffic that can convert into new leads and sales. However, as a beginner, implementing SEO can be overwhelming, and if done wrong, can ruin your...
Written by guest contributor Richard Michie, CEO, The Marketing Optimist In very basic terms, Threads is a Twitter copy only so far it’s better. Meta have built Threads for short form text-based content, with the option to add images, links, and tag other accounts....
Not achieving click-throughs on your Google Ads? Don’t write them off as ineffective. According to the experts at PMW Communications, a few simple tweaks could take your Google Ad campaigns from thwarted to thriving. Google Ads have revolutionised the way we promote...
