by alix | Feb 7, 2025 | Digital, Future Trends, Martech
AI (artificial intelligence) can help with SEO by automating tasks, analysing data, and creating content. This can help businesses improve their search engine rankings and drive more traffic to their websites Why would you want to improve your SEO? You most probably...
by alix | Jan 31, 2025 | Brand, Digital, Future Trends
Our guest post is from Ethan Wadsworth, Guest writer from The Boring Marketing Club The Boring Marketing Club is a newsletter that provides marketing managers with tools, tactics and AI prompts to save them time and energy in less than 5 minutes, every week. Ethan was...
by alix | Jan 24, 2025 | Brand, Digital, Future Trends
Kantar Media Reactions 2024 stated that: ‘A net 55% of marketers globally are planning to increase their investment in TV streaming in 2025’ TV advertising effective TV advertising is still an effective way to reach audiences and promote brands. TV ads can be a...
by alix | Dec 27, 2024 | Brand, Digital, Future Trends, Martech
Voice search is shaping the future of SEO, with brands needing to optimise for fast, answer-driven content. What Is Voice Search and how does it work? Voice search eliminates a layer of effort, enabling consumers access to technology to answer a question or simply to...
by alix | Dec 13, 2024 | Brand, Data, Digital, Future Trends, Martech
Are you using technology successfully? Tech has revolutionised marketing in recent years by making it more data-driven, efficient, and accessible. It has transformed how businesses can connect with customers, and how people consumers interact with content....
by alix | Dec 6, 2024 | Admin, Digital, Strategy
Our guest blog is from Beyond the Book, a full-service specialist recruiter, providing interim and permanent resource to the marketing and creative industry. Studies have shown that in-depth recruitment processes result in a 25% lower turnover rate within the first...
