by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
It is the season of parties, with many of us donning our best attire for the office Christmas party or even promote our company at a business awards ceremony With the Sheffield Business Awards taking place (5th Dec 2019) and with Steel City being suppliers of branded...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
Research has shown that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy… This is despite an understanding that the ‘Integration Imperative’ is critical to achieving marketing goals,...
by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
Jurgen Ketel, Managing Director EMEA, Givex says brands need to look at their current clientele and figure out ways to hold on to them… Despite efforts to keep it alive, the high street is struggling. Forever 21 is the most recent chain to collapse, and with...
by steve jones | Oct 31, 2019 | Data, Digital, Martech, Uncategorized
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as...
