by alix | Apr 18, 2025 | Brand, Digital, Future Trends, Martech
Just ask the Ehrenberg-Bass Institute. The Institute for Marketing Science founded the 95:5 Rule. This is a marketing concept that suggests that at any given time, only 5% of consumers in a market are actively looking to buy a product or service, while the remaining...
by alix | Apr 11, 2025 | Brand, Digital, Martech
We’ve been running our events for a long time. They’re unique, they’re enjoyable – and they’re hard work! Lots of planning, scheduling and strategy goes into each and every one. When others give advice on event planning, they will give you the ‘5 Ws’: They are:...
by alix | Mar 7, 2025 | Digital, Future Trends, Martech
What is performance marketing? Performance marketing is a results-based online marketing strategy where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a low-risk way to introduce new strategies because you can scale up or back down...
by alix | Feb 21, 2025 | Brand, Digital, Martech
It has been consistently discussed that there is a deeper reason for human engagement; for consumer behaviour and for what influences personal choices – neuroscience. But how does neuroscience influence customers when it comes to advertising and marketing?...
by alix | Feb 14, 2025 | Admin, Brand, Digital, Martech
Choosing the right corporate events for career growth Attending work events can be a powerful way to improve and enhance your skills, expand your professional network, and stay ahead in your industry. However, with so many conferences, seminars, and networking...
by alix | Feb 7, 2025 | Digital, Future Trends, Martech
AI (artificial intelligence) can help with SEO by automating tasks, analysing data, and creating content. This can help businesses improve their search engine rankings and drive more traffic to their websites Why would you want to improve your SEO? You most probably...
