by alix | Apr 25, 2025 | Admin, Brand, Digital, Martech
This week’s guest blog is from Canny Creative – about not leaving your website to rot… Too many businesses launch a website with excitement, only to abandon it soon after. No new content. No updates. No strategy. Just sitting there. Slowly decaying...
by alix | Apr 18, 2025 | Brand, Digital, Future Trends, Martech
Just ask the Ehrenberg-Bass Institute. The Institute for Marketing Science founded the 95:5 Rule. This is a marketing concept that suggests that at any given time, only 5% of consumers in a market are actively looking to buy a product or service, while the remaining...
by alix | Apr 11, 2025 | Brand, Digital, Martech
We’ve been running our events for a long time. They’re unique, they’re enjoyable – and they’re hard work! Lots of planning, scheduling and strategy goes into each and every one. When others give advice on event planning, they will give you the ‘5 Ws’: They are:...
by alix | Mar 7, 2025 | Digital, Future Trends, Martech
What is performance marketing? Performance marketing is a results-based online marketing strategy where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a low-risk way to introduce new strategies because you can scale up or back down...
by alix | Feb 21, 2025 | Brand, Digital, Martech
It has been consistently discussed that there is a deeper reason for human engagement; for consumer behaviour and for what influences personal choices – neuroscience. But how does neuroscience influence customers when it comes to advertising and marketing?...
by alix | Feb 14, 2025 | Admin, Brand, Digital, Martech
Choosing the right corporate events for career growth Attending work events can be a powerful way to improve and enhance your skills, expand your professional network, and stay ahead in your industry. However, with so many conferences, seminars, and networking...
