by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Oct 10, 2025 | Brand, Digital, Martech
Our guest post this week is from one of our exhibitors, Hurricane Social: We’ve seen social media continuously evolve far beyond simple posting, replying and just “getting the message/post out there.” Today, it’s a key digital avenue for brand awareness, increasing...
by alix | Sep 26, 2025 | Brand, Digital, Martech
Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business? It’s been proven – a big resounding YES. They attract new customers by showcasing your expertise, they provide a...
