by steve jones | May 3, 2022 | Digital, Future Trends
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led us to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and...
by steve jones | Apr 5, 2022 | Digital
Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high...
by steve jones | Feb 2, 2022 | Digital, Future Trends, Strategy
How to get people to watch more of your video ‘Engagement’ is one of those words that gets bandied about in marketing and communications circles all the time. But many people aren’t really sure what it means. If someone has watched 30 seconds of visual content, is...
by steve jones | Dec 15, 2021 | Digital, Strategy
Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of...
by steve jones | Dec 9, 2021 | Data, Digital, Strategy
1. Who do you actually want to speak to? Sector — do you want to target a specific sector or business type?Company location — where in the UK do you want to target? A radius around you or all over the UK?Employee size — do you want to target one man bands or larger...
by steve jones | Aug 17, 2021 | Digital, Martech
How to avoid email bounces As a busy marketer, the last thing you want to do is spend hours on a carefully crafted campaign – from idea and design all the way through to execution – only to see it fall flat as you receive an array of bounce messages in return. The...
