by steve jones | May 11, 2020 | Brand, Data, Digital, Future Trends, Martech, Strategy
Editor’s choice: Connect with BrandClear’s Strategic Director, Sean Masters, at Marketing SHOWCASE online, 12.40pm, 12th May 2020… With the ‘pandemic philharmonic’ creating a soundtrack to all our lives, there is no better time to change the vibe. May I...
by steve jones | Apr 27, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Engagement, energy and empathy, my ‘holy trinity’ for marketingSHOWCASE virtual events Hello. My name is Alison Jones and I am the online blog and content editor for marketingSHOWCASE… I also happen to be married to Steve Jones, the Managing Director of...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
by steve jones | Mar 3, 2020 | Data, Digital, Martech
5 ways to convert more B2B leads on your website Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? This blog post by Nea Björkqvist from software provider Giosg… However, according...
