by steve jones | Sep 30, 2020 | Data, Martech, Strategy
“That one there Smithers…tell me his numbers…” The perils of micromanagement We’re hearing reports around the web of salespeople falling out of love with their work The team at BuddyCRM is here to remind you to manage not micromanage your...
by steve jones | Sep 30, 2020 | Brand, Data, Digital, Martech
One marketing channel that has come out of lockdown booming With long-term projects temporarily on hold, the focus for many has been on clear communication and customer experience… This year has certainly been an interesting one for marketers. We’ve seen budget...
by steve jones | Aug 4, 2020 | Data, Digital, Martech, Strategy
Defining digital – what consumers want from a “Digital Experience” This from Sonja Kotrotsos, Head of GTM and Alliances, Europe, Contentstack… Digital experiences make up the entire range of interactions consumers have with businesses across digital...
by steve jones | May 11, 2020 | Brand, Data, Digital, Future Trends, Martech, Strategy
Editor’s choice: Connect with BrandClear’s Strategic Director, Sean Masters, at Marketing SHOWCASE online, 12.40pm, 12th May 2020… With the ‘pandemic philharmonic’ creating a soundtrack to all our lives, there is no better time to change the vibe. May I...
by steve jones | Apr 27, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Engagement, energy and empathy, my ‘holy trinity’ for marketingSHOWCASE virtual events Hello. My name is Alison Jones and I am the online blog and content editor for marketingSHOWCASE… I also happen to be married to Steve Jones, the Managing Director of...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
