by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
by steve jones | Mar 3, 2020 | Data, Digital, Martech
5 ways to convert more B2B leads on your website Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? This blog post by Nea Björkqvist from software provider Giosg… However, according...
by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...