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ICO issues enforcement notice against Experian

by steve jones | Nov 30, 2020 | Data, Digital

ICO issues enforcement notice against Experian October 27th 2020 saw the Information Commissioner issue an ‘Enforcement Notice’ against Experian Corpdata’s David Smith explains… ICO did this under DPA18, for Experion’s processing of...

CRM must be a part of business recovery

by steve jones | Oct 28, 2020 | Brand, Data, Digital, Martech, Strategy

CRM must be a part of business recovery Many companies are looking for new ways to ensure their survival during the recession and prepare for prosperity in recovery CEO and Founder of BuddyCRM, Phil Mayling, was recently interviewed on the role of CRM in the business...

marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures

by steve jones | Oct 6, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy

marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures The seventh 2020 marketing SHOWCASE online event attracted over 450 marketing professionals, setting new standards of knowledge sharing and practical advice Since...

“That one there Smithers…tell me his numbers…” The perils of micromanagement

by steve jones | Sep 30, 2020 | Data, Martech, Strategy

“That one there Smithers…tell me his numbers…” The perils of micromanagement We’re hearing reports around the web of salespeople falling out of love with their work The team at BuddyCRM is here to remind you to manage not micromanage your...

One marketing channel that has come out of lockdown booming

by steve jones | Sep 30, 2020 | Brand, Data, Digital, Martech

One marketing channel that has come out of lockdown booming With long-term projects temporarily on hold, the focus for many has been on clear communication and customer experience… This year has certainly been an interesting one for marketers. We’ve seen budget...

Defining digital – what consumers want from a “Digital Experience”

by steve jones | Aug 4, 2020 | Data, Digital, Martech, Strategy

Defining digital – what consumers want from a “Digital Experience” This from Sonja Kotrotsos, Head of GTM and Alliances, Europe, Contentstack… Digital experiences make up the entire range of interactions consumers have with businesses across digital...
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