by steve jones | May 24, 2022 | Data, Strategy
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it comes naturally, but more often than not, it doesn’t, and this is where...
by steve jones | Dec 9, 2021 | Data, Digital, Strategy
1. Who do you actually want to speak to? Sector — do you want to target a specific sector or business type?Company location — where in the UK do you want to target? A radius around you or all over the UK?Employee size — do you want to target one man bands or larger...
by steve jones | Dec 1, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Industry leaders rally to provide support as one in ten marketeers lose their job ‘What Next?’ launched to help cope with expected ‘jobs bloodbath’ With the nation back in lockdown and redundancies expected to skyrocket, virtual agency network Pimento has teamed up...
by steve jones | Nov 30, 2020 | Data, Digital
ICO issues enforcement notice against Experian October 27th 2020 saw the Information Commissioner issue an ‘Enforcement Notice’ against Experian Corpdata’s David Smith explains… ICO did this under DPA18, for Experion’s processing of...
by steve jones | Oct 28, 2020 | Brand, Data, Digital, Martech, Strategy
CRM must be a part of business recovery Many companies are looking for new ways to ensure their survival during the recession and prepare for prosperity in recovery CEO and Founder of BuddyCRM, Phil Mayling, was recently interviewed on the role of CRM in the business...
by steve jones | Oct 6, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures The seventh 2020 marketing SHOWCASE online event attracted over 450 marketing professionals, setting new standards of knowledge sharing and practical advice Since...
