by ashley | Oct 20, 2023 | Brand, Data, Digital
written by Phil Sutcliffe, Director of The Social Co. 1. Ride the Hype Train November doesn’t just bring that sudden chill in the air, but also a storm of Black Friday deals and memes. To keep up with the Joneses, or rather to surpass them, kickstart the month with...
by ashley | May 10, 2023 | Brand, Data, Digital, Future Trends, Martech, My Category, Offline, Strategy
Excitement is building as marketingSHOWCASE, the premier event for marketing professionals, comes to The Amex Stadium in Brighton for the first time on May 16th. After years of successful shows in Southampton, the event has chosen to move to the vibrant city of...
by ashley | Apr 11, 2023 | Brand, Data, Digital, Future Trends, Martech, My Category, Offline, Strategy
marketingSHOWCASE makes it’s way to Manchester and Nottingham on the next stops of it’s national roadshow on April 25th and 26th, respectively. This events promise to be even bigger and better than ever before, with an excellent lineup of speakers covering...
by steve jones | May 24, 2022 | Data, Strategy
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it comes naturally, but more often than not, it doesn’t, and this is where...
by steve jones | Dec 9, 2021 | Data, Digital, Strategy
1. Who do you actually want to speak to? Sector — do you want to target a specific sector or business type?Company location — where in the UK do you want to target? A radius around you or all over the UK?Employee size — do you want to target one man bands or larger...
by steve jones | Dec 1, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Industry leaders rally to provide support as one in ten marketeers lose their job ‘What Next?’ launched to help cope with expected ‘jobs bloodbath’ With the nation back in lockdown and redundancies expected to skyrocket, virtual agency network Pimento has teamed up...
