Maximising Black Friday’s Digital Madness

Maximising Black Friday’s Digital Madness

written by Phil Sutcliffe, Director of The Social Co. 1. Ride the Hype Train November doesn’t just bring that sudden chill in the air, but also a storm of Black Friday deals and memes. To keep up with the Joneses, or rather to surpass them, kickstart the month with...

How A/B testing can help you increase conversions

Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it comes naturally, but more often than not, it doesn’t, and this is where...