by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Staffing an exhibition stand is a vital, but often overlooked part of a successful exhibition campaign, this from Clip… All too often, companies spend months preparing the stand design and concept and then they let the sales team loose on the stand, with a...
by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Those “silos” that often pop up in large organizations – where departments fail to share information, tools and priorities – can prove especially vexing when a product’s global success depends on translating information into other languages… Because of silos,...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
It is the season of parties, with many of us donning our best attire for the office Christmas party or even promote our company at a business awards ceremony With the Sheffield Business Awards taking place (5th Dec 2019) and with Steel City being suppliers of branded...
by steve jones | Dec 4, 2019 | Brand, Future Trends, Strategy
Two experienced recruits – with nearly 20 years of marketing and digital expertise combined – have joined the ranks at award-winning marketing automation platform enterprise, Force24 Chris Manko takes on the role of chief technical officer at the...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
Research has shown that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy… This is despite an understanding that the ‘Integration Imperative’ is critical to achieving marketing goals,...
