The confidence gap: How immersive eCommerce experiences turn browsers into buyers

The confidence gap: How immersive eCommerce experiences turn browsers into buyers

by alix | Aug 7, 2026 | Admin, Brand, Future Trends, Martech

By the marketingSHOWCASE Editorial Team Featuring upcoming insights from Mufaras Assyaed, Morf Tech Every eCommerce director knows the frustration of watching high-intent traffic land on a product page, add items to a basket, and then vanish right at the finish line....
Stop burning your budget: why your brand, website, and SEO are costing you leads

Stop burning your budget: why your brand, website, and SEO are costing you leads

by alix | Jul 24, 2026 | Brand, Martech

By the marketingSHOWCASE Editorial Team Featuring insights from Tony Hardy, Founder of Canny Creative Modern marketing can feel like a monster. You are told you need a beautiful website. You need to post daily on social media. You need to dominate SEO. You need to...
5 real-world email marketing wins for your marketing toolbelt

5 real-world email marketing wins for your marketing toolbelt

by alix | Jul 17, 2026 | Brand, Digital, Future Trends, Martech

By the marketingSHOWCASE Editorial Team Featuring insights from Frank Brooks, Dotdigital Most email marketing advice is purely theoretical. We’ve all read the blogs telling us to ‘personalise more’ or ‘segment our lists,’ but actually...
More than a logo: Why great branding is all about the ‘feeling’

More than a logo: Why great branding is all about the ‘feeling’

by alix | Jul 10, 2026 | Brand, Martech

By the marketingSHOWCASE Editorial Team, Featuring insights from Ben Hoque, Brand & Partnerships Manager at I Love Manchester If you ask ten different marketers to define a ‘brand,’ you’ll likely get ten different answers. Some will talk about...
5 challenges that CRM software helps you solve

5 challenges that CRM software helps you solve

by alix | Jun 19, 2026 | Brand, Future Trends, Martech

This week’s guest blog is from our exhibitor (and our category sponsor), CRM specialists, Workbooks: You’ve probably heard about some of the key benefits of a CRM. But let’s take a look into the challenges it helps resolve.   If you think your...
Why your brand’s ‘noise’ is your fastest path to growth

Why your brand’s ‘noise’ is your fastest path to growth

by alix | May 29, 2026 | Brand, Digital

At the heart of sustainable market growth lies a concept that’s often overlooked for flashier, short-term tactics: your brand’s volume, or its Share of Voice (SOV). During his impactful ‘5 in Twenty’ session at marketingSHOWCASE, Jon Mowat from Hurricane...
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