by alix | Feb 21, 2025 | Brand, Digital, Martech
It has been consistently discussed that there is a deeper reason for human engagement; for consumer behaviour and for what influences personal choices – neuroscience. But how does neuroscience influence customers when it comes to advertising and marketing?...
by alix | Feb 14, 2025 | Admin, Brand, Digital, Martech
Choosing the right corporate events for career growth Attending work events can be a powerful way to improve and enhance your skills, expand your professional network, and stay ahead in your industry. However, with so many conferences, seminars, and networking...
by alix | Jan 31, 2025 | Brand, Digital, Future Trends
Our guest post is from Ethan Wadsworth, Guest writer from The Boring Marketing Club The Boring Marketing Club is a newsletter that provides marketing managers with tools, tactics and AI prompts to save them time and energy in less than 5 minutes, every week. Ethan was...
by alix | Jan 24, 2025 | Brand, Digital, Future Trends
Kantar Media Reactions 2024 stated that: ‘A net 55% of marketers globally are planning to increase their investment in TV streaming in 2025’ TV advertising effective TV advertising is still an effective way to reach audiences and promote brands. TV ads can be a...
by alix | Jan 10, 2025 | Brand, Future Trends, Martech
First of all, what is meant by scaling your marketing? This generally means increasing your marketing strategy and processes, while maintaining or improving their efficiency and effectiveness. This is to grow your company’s reach and maximise its impact without...
by alix | Jan 3, 2025 | Brand, Future Trends
Today’s guest post (and super motivational for the new year) is from AlisonEdgar.com. Dr Alison Edgar MBE is a female motivational speaker, business woman and author. “An increasing number of people may claim they’ve opted out of the ‘New Year, New...
