by alix | Feb 20, 2026 | Brand, Future Trends, Martech, Strategy
What does ‘becoming an authority’ mean? ‘Becoming an authority on the web’ means establishing yourself as a trusted, credible expert and thought leader in a specific industry or field. It involves consistently providing valuable insights, high-quality content, and...
by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
by alix | Jan 16, 2026 | Brand, Future Trends, Martech
firework.com explains how AI is transforming e-commerce as we know it… In an era where consumers are bombarded with advertisements, shoppable videos offer a personalized and interactive shopping experience that stands out. This dynamic format is shaping...
by alix | Dec 26, 2025 | Brand, Data, Digital, Martech
This week’s guest blog is from industry experts, UK Digital Excellence Awards (they know much more than us!) Let’s hear what they have to say: Key Digital Marketing Trends for 2026: A simple guide from the UK Digital Excellence Awards As we set our sights on 2026, the...
by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
