by alix | Apr 18, 2025 | Brand, Digital, Future Trends, Martech
Just ask the Ehrenberg-Bass Institute. The Institute for Marketing Science founded the 95:5 Rule. This is a marketing concept that suggests that at any given time, only 5% of consumers in a market are actively looking to buy a product or service, while the remaining...
by alix | Apr 11, 2025 | Brand, Digital, Martech
We’ve been running our events for a long time. They’re unique, they’re enjoyable – and they’re hard work! Lots of planning, scheduling and strategy goes into each and every one. When others give advice on event planning, they will give you the ‘5 Ws’: They are:...
by alix | Apr 4, 2025 | Brand, Future Trends, Martech
Why is personalisation in marketing so important? It allows businesses to deliver highly relevant messages and experiences directly to individual customers based on their specific needs and interests, leading to increased engagement, higher conversion rates, improved...
by alix | Mar 28, 2025 | Brand, Martech
When exhibiting, the quality of your graphic design will have a significant impact on the success of your attendance. Maintaining a strong visual brand across your stand will help to reinforce your professionalism and messaging. This week’s blog comes from...
by alix | Mar 21, 2025 | Admin, Brand, Martech
UGC is User Generated Content. User-generated content (UGC) is content created by users, rather than brands, and shared on social media or other channels. UGC can include videos, images, reviews, testimonials, podcasts, and more. When would people use UGC?...
by alix | Mar 14, 2025 | Brand, Future Trends, Martech
It all starts with the choice of venue and space. A marketing exhibition is all about creating buzz, networking, and showcasing brands in the best possible light. The venue you choose plays a huge role in the event’s success, influencing foot fall, engagement, and...
