by alix | Apr 3, 2026 | Brand, Digital, Martech
For decades, digital marketing was a game of ‘eyeballs.’ We optimised for clicks, worried about CTRs, and obsessed over our position on a search engine results page. But in 2026, the game has fundamentally changed. In a standout ‘5 in Twenty’ session at...
by alix | Mar 20, 2026 | Brand, Data, Future Trends, Martech
Launch faster. Write less. Let AI handle the copy. – by our exhibitor and sponsor, Leadoo: Creating high-performing conversion tools and bots shouldn’t mean spending hours writing, rewriting, or translating content. But when you’re building multiple...
by alix | Feb 27, 2026 | Brand, Digital, Future Trends, Martech
…and should your marketing company start a podcast? Nowadays, it’s the digital equivalent of the water cooler conversation that is ongoing: the marketing podcast. From very technical SEO analysis to high-level brand strategy chats, the sheer volume of content...
by alix | Feb 20, 2026 | Brand, Future Trends, Martech, Strategy
What does ‘becoming an authority’ mean? ‘Becoming an authority on the web’ means establishing yourself as a trusted, credible expert and thought leader in a specific industry or field. It involves consistently providing valuable insights, high-quality content, and...
by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
