by steve jones | Jan 6, 2022 | Uncategorized
Marketing can be like a black hole, can’t it? Money goes in. Nothing comes out. Or perhaps you get results but the reasons aren’t visible to the naked eye. Any marketing investment feels like a risk, so it’s no wonder we’re all looking at smaller budgets when...
by steve jones | Jan 6, 2022 | Brand, Offline, Uncategorized
Technology has taken some huge leaps over the last twenty years. Looking at smartphones alone, we now have one incredibly compact device in our back pockets which has replaced our calculator, diary, phone, computer, music player, photo albums, camera, games console....
by steve jones | Dec 15, 2021 | Digital, Strategy
Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of...
by steve jones | Dec 9, 2021 | Data, Digital, Strategy
1. Who do you actually want to speak to? Sector — do you want to target a specific sector or business type?Company location — where in the UK do you want to target? A radius around you or all over the UK?Employee size — do you want to target one man bands or larger...
by steve jones | Aug 17, 2021 | Digital, Martech
How to avoid email bounces As a busy marketer, the last thing you want to do is spend hours on a carefully crafted campaign – from idea and design all the way through to execution – only to see it fall flat as you receive an array of bounce messages in return. The...
