by steve jones | Oct 8, 2019 | Brand, Strategy
We all have behaviours that are typical and we all have behaviours that are unique. You might be wondering why this is relevant to you and your business… Knowing your customers behaviour helps you and I’ll tell you how. Learnt behaviours dictate the decisions we make....
by steve jones | Oct 8, 2019 | Offline
Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers are More Engaged Shoppers” prompted the same question. Were shoppers behaving in a certain way because of the direct mail they received...
by steve jones | Oct 8, 2019 | Brand, Digital, Martech
99.9% of all UK businesses are classed as SMEs. More specifically, 79% believe their biggest problem is attracting customers, whilst 59% say increasing revenue. During times of economic uncertainty and a deluge of data breaches resulting in highly concerned customers,...
by steve jones | Sep 2, 2019 | Digital, Martech
A survey of 560 B2B buyers worldwide found that a personalised ecommerce offering would persuade a third to buy from a specific vendor. Nearly half of B2B buyers want customer specific pricing as part of the buying experience. A further 38% of respondents felt...
by steve jones | Sep 2, 2019 | Data, Digital, Martech
Did you know 69% of companies are already using cloud technology in one capacity or another? According to Salesforce, Dell reported that companies who invest in things such as cloud solutions enjoy up to 53% faster revenue growth than their competitors. When sending...
