by steve jones | Jan 29, 2020 | Brand, Offline, Strategy
5 useful pointers when evaluating your brand trajectory for 2020 and beyond Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing Here are a few useful pointers from Brand Clear that can act as a guiding...
by steve jones | Jan 29, 2020 | Brand, Digital, Martech, Strategy
New data reveals the ways marketers are driving customers away New research has found that in the age of ‘content overload’, consumers are doing everything that they can do to avoid being marketed to A survey from Manchester-based marketing agency, I-COM, discovered...
by steve jones | Jan 29, 2020 | Data, Digital, Martech
Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Staffing an exhibition stand is a vital, but often overlooked part of a successful exhibition campaign, this from Clip… All too often, companies spend months preparing the stand design and concept and then they let the sales team loose on the stand, with a...
