by steve jones | Apr 15, 2020 | Brand, Offline, Strategy
Leading agency networks join forces to support independent agencies Independent agency network Pimento has joined forces with the Marketing Agencies Action Group (MAAG)… This to deliver a series of online events aimed at supporting the communications industry...
by steve jones | Mar 27, 2020 | Brand, Digital, Strategy
From face-to-face to the virtual – Clients’ top five takeaways from Marketing Showcase As the old adage goes, ‘every day is a school day’. True to form, Scriba PR account managers Ruth Harrison-Davies and Hayley Paterson grabbed their notebooks and pens...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 27, 2020 | Digital, Martech, Strategy
What is Conversational Marketing? Conversational marketing is a customer-centric and dialogue-driven approach to marketing It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. This blog post by Kimi...
