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Is B2C Influencer Marketing right for your small business?

Is B2C Influencer Marketing right for your small business?

by alix | May 23, 2025 | Brand, Digital, Future Trends, Martech

What is B2C influencer marketing? It’s where businesses partner with social media influencers to promote their products or services directly to consumers. But is it right for your business? This week’s guest blog comes from The Marketing Optimist: Influencer marketing...
What is Tone of Voice and why is it important for brands?

What is Tone of Voice and why is it important for brands?

by alix | May 16, 2025 | Brand, Digital, Future Trends

Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging.  A well-defined tone of voice helps...
How do you find good business events in your area?

How do you find good business events in your area?

by alix | May 9, 2025 | Brand, Digital, Future Trends, Martech

To find business events – and GOOD ones – in your area, it’s best to utilise any online platforms at your disposal, such as Eventbrite and Meetup. You can search local social media groups, look on LinkedIn groups and of course you could just look on good...
Six marketing tactics you should be using right now

Six marketing tactics you should be using right now

by alix | May 2, 2025 | Brand, Future Trends, Martech

What do we mean when we talk about marketing tactics? Marketing tactics are generally referred to as the specific, actionable methods and techniques used to deliver a marketing strategy and achieve certain business goals, such as promoting a product or service to a...
Why Your Website Isn’t Working (Beware theWebsite Graveyard)

Why Your Website Isn’t Working (Beware theWebsite Graveyard)

by alix | Apr 25, 2025 | Admin, Brand, Digital, Martech

This week’s guest blog is from Canny Creative – about not leaving your website to rot… Too many businesses launch a website with excitement, only to abandon it soon after. No new content. No updates. No strategy. Just sitting there. Slowly decaying...
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