by alix | Dec 13, 2024 | Brand, Data, Digital, Future Trends, Martech
Are you using technology successfully? Tech has revolutionised marketing in recent years by making it more data-driven, efficient, and accessible. It has transformed how businesses can connect with customers, and how people consumers interact with content....
by alix | Dec 6, 2024 | Admin, Digital, Strategy
Our guest blog is from Beyond the Book, a full-service specialist recruiter, providing interim and permanent resource to the marketing and creative industry. Studies have shown that in-depth recruitment processes result in a 25% lower turnover rate within the first...
by alix | Nov 29, 2024 | Admin, Digital, Future Trends
The Metaverse is a virtual environment that has become a major marketing trend. But what is it – and why is it so popular? The metaverse The metaverse is a virtual, interconnected universe where users can interact with each other. To define it, it’s a...
by alix | Nov 22, 2024 | Brand, Strategy
Here at SHOWCASE Towers, we’ve been running events for over 30 years. We see some really impressive exhibitors at our event, with bright effective stands, engaging staff that attract visitors and therefore always seem busy. And that makes them successful. But –...
by alix | Nov 15, 2024 | Brand, Digital
Black Friday. Originally isolated to the US, it creeped over the pond and infiltrated Britain in 2010. But what is the origin of the term Black Friday? It was originally referring to the financial crisis in the US; specifically to the crash of the US gold market...
