The importance of visitor feedback

The importance of visitor feedback

It’s the small things that count. Organising in-person and live events isn’t easy. There are so many elements that have to be taken into account to suit ALL our visitors. And that’s why we love to hear personal experiences like this. Hearing from our...
How to dominate on social media

How to dominate on social media

Jon Mowat from Hurricane Social is one of our exhibitors and holds an excellent talk on how to dominate social media using emotion.  But how do you do this – and is it the best idea?  Using emotion in social media in social media isn’t as complicated as it...
Is psychology used in marketing?

Is psychology used in marketing?

Psychological principles are very important in marketing. Understanding how consumers think, feel, and make decisions is important for creating effective marketing campaigns that resonate with the target audience and drive desired actions.  It’s important to...