by alix | Jun 26, 2026 | Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Ben Foster, CEO of The SEO Works If you’ve spent more than five minutes on LinkedIn recently, you’ve probably heard that traditional search is dead. With the rise of AI search assistants like ChatGPT,...
by alix | Jun 19, 2026 | Brand, Future Trends, Martech
This week’s guest blog is from our exhibitor (and our category sponsor), CRM specialists, Workbooks: You’ve probably heard about some of the key benefits of a CRM. But let’s take a look into the challenges it helps resolve. If you think your...
by alix | Jun 12, 2026 | Admin, Data, Future Trends, Martech
The premise of Anthony O’Neill’s (the Video Ad Agency) Streaming TV: The New Performance channel seminar at marketingSHOWCASE was simple: “TV isn’t what most marketers think it is” For too long, TV advertising has been viewed as a high-cost, purely brand-focused, and...
by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 22, 2026 | Digital, Future Trends, Martech
Yes, we could tell you about how wonderful our events are, how experts share their marketing secrets, how marketing directors and managers can embrace new marketing ideas and introducing technologies to support business growth. But THAT isn’t what you want to...
by alix | May 15, 2026 | Brand, Future Trends, Offline
Marketing is dominated by lengthy social feeds, AI-generated content, and ever-changing algorithms. And the humble newsletter is not just surviving – it’s thriving. But what about the physical newsletter? Is there still a place for paper on the doormat...
