by alix | Mar 27, 2026 | Data, Digital, Future Trends, Martech
We’ve all been there: you sign up for a newsletter from a brand you love, and for the next six months, you’re bombarded with generic ‘batch and blast’ emails that have nothing to do with your actual interests. In her recent ‘5 in Twenty’ session at...
by alix | Mar 20, 2026 | Brand, Data, Future Trends, Martech
Launch faster. Write less. Let AI handle the copy. – by our exhibitor and sponsor, Leadoo: Creating high-performing conversion tools and bots shouldn’t mean spending hours writing, rewriting, or translating content. But when you’re building multiple...
by alix | Mar 6, 2026 | Digital, Future Trends, Martech
If you’ve attended a marketing event recently, you know the drill: forty minutes of a speaker’s life story, ten minutes of a sales pitch, and – if you’re lucky – one or two actionable tips buried at the very end. At marketingSHOWCASE, we knew it was...
by alix | Feb 27, 2026 | Brand, Digital, Future Trends, Martech
…and should your marketing company start a podcast? Nowadays, it’s the digital equivalent of the water cooler conversation that is ongoing: the marketing podcast. From very technical SEO analysis to high-level brand strategy chats, the sheer volume of content...
by alix | Feb 20, 2026 | Brand, Future Trends, Martech, Strategy
What does ‘becoming an authority’ mean? ‘Becoming an authority on the web’ means establishing yourself as a trusted, credible expert and thought leader in a specific industry or field. It involves consistently providing valuable insights, high-quality content, and...
by alix | Feb 6, 2026 | Digital, Future Trends
How’s your Google ads strategy? The advice is – don’t leave it standing stagnant. There’s too much going on right now. For those new to Google Ads (yes there are a few) read the guide from mailchimp here Leading into 2026, Google Ads strategies must shift from...
