by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Sep 19, 2025 | Brand, Future Trends, Martech
Ai is here to stay. People love it and some people don’t, but we all have to agree that it CAN help with certain tasks to make our lives easier – especially in marketing. So how do people choose to use AI in marketing? Well, in several different ways – one...
by alix | Aug 8, 2025 | Admin, Brand, Future Trends, Martech
There is speak of the decline in the success of influencer marketing, how it’s now not as successful and affiliate marketing is on its way out. So what’s the truth? Well, while the power of influencers is evolving, they are not completely losing their influence....
by alix | Aug 1, 2025 | Admin, Future Trends, Martech
Marketing is constantly evolving – this is because of several things; tech advancements, changing consumer behavior, and of course, emerging trends. Big areas of change include the rise of digital and social media marketing, increased focus on...
by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
by alix | Jun 13, 2025 | Brand, Future Trends, Martech
We keep talking about voice and text search – what is the difference between the two and which is best for business? Our guest blog, from Traffic Soda, tells all: The numbers speak for themselves. One in five searches on the Google Android App are voice...
