by alix | Feb 20, 2026 | Brand, Future Trends, Martech, Strategy
What does ‘becoming an authority’ mean? ‘Becoming an authority on the web’ means establishing yourself as a trusted, credible expert and thought leader in a specific industry or field. It involves consistently providing valuable insights, high-quality content, and...
by alix | Feb 6, 2026 | Digital, Future Trends
How’s your Google ads strategy? The advice is – don’t leave it standing stagnant. There’s too much going on right now. For those new to Google Ads (yes there are a few) read the guide from mailchimp here Leading into 2026, Google Ads strategies must shift from...
by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
by alix | Jan 16, 2026 | Brand, Future Trends, Martech
firework.com explains how AI is transforming e-commerce as we know it… In an era where consumers are bombarded with advertisements, shoppable videos offer a personalized and interactive shopping experience that stands out. This dynamic format is shaping...
by alix | Jan 9, 2026 | Future Trends, Martech
What were the most talked about marTECH tools in 2025 – and did your business use them? 2025 saw the introduction of some of the biggest tools for marketing that we have ever seen to date. But did you take them on board? Did you utilise tools for your business?...
