by alix | Aug 1, 2025 | Admin, Future Trends, Martech
Marketing is constantly evolving – this is because of several things; tech advancements, changing consumer behavior, and of course, emerging trends. Big areas of change include the rise of digital and social media marketing, increased focus on...
by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
by alix | Jun 13, 2025 | Brand, Future Trends, Martech
We keep talking about voice and text search – what is the difference between the two and which is best for business? Our guest blog, from Traffic Soda, tells all: The numbers speak for themselves. One in five searches on the Google Android App are voice...
by alix | May 30, 2025 | Brand, Future Trends, Martech
What are the main functions of a marketing department? They have many! The main functions include coming up with strategies to sell a company or brand’s products and to make sure that they generate a positive perception of that brand. To do this includes market...
by alix | May 23, 2025 | Brand, Digital, Future Trends, Martech
What is B2C influencer marketing? It’s where businesses partner with social media influencers to promote their products or services directly to consumers. But is it right for your business? This week’s guest blog comes from The Marketing Optimist: Influencer marketing...
by alix | May 16, 2025 | Brand, Digital, Future Trends
Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging. A well-defined tone of voice helps...
