A Website is not a Product

A Website is not a Product

This is a guest post provided by Davinia Hamilton-Moddox, Phoenix Digital For the last twenty years, I’ve been working in an industry that sells websites to clients. I’ve come to realise that this model is badly broken. A website is not a product. Buying...

What is the new Threads app from Meta?

Written by guest contributor Richard Michie, CEO, The Marketing Optimist In very basic terms, Threads is a Twitter copy only so far it’s better. Meta have built Threads for short form text-based content, with the option to add images, links, and tag other accounts....
Why is no one clicking on my Google Ads?

Why is no one clicking on my Google Ads?

Not achieving click-throughs on your Google Ads? Don’t write them off as ineffective. According to the experts at PMW Communications, a few simple tweaks could take your Google Ad campaigns from thwarted to thriving. Google Ads have revolutionised the way we promote...
What’s Next For SEO?

What’s Next For SEO?

Search engine optimisation is one of the only online marketing channels that continues to offer advantages for websites. Through incorporating different elements such as key words and hyperlinks, you can continue to grow your website traffic. SEO aims to increase...