by steve jones | Jun 14, 2022 | Digital, Strategy
Come on guys, we all still love to chat about the account that gets us 10 ROAS, we all do it! But, I’m afraid to say that if that is the metric you still work too, then that ship sailed! You need to work to a #MarketingEfficiencyRatio, #MER for short.Put simply, the...
by steve jones | May 16, 2022 | Digital
In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a...
by steve jones | May 3, 2022 | Digital, Future Trends
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led us to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and...
by steve jones | Apr 5, 2022 | Digital
Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high...
by steve jones | Feb 2, 2022 | Digital, Future Trends, Strategy
How to get people to watch more of your video ‘Engagement’ is one of those words that gets bandied about in marketing and communications circles all the time. But many people aren’t really sure what it means. If someone has watched 30 seconds of visual content, is...
by steve jones | Dec 15, 2021 | Digital, Strategy
Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of...
