by steve jones | Sep 20, 2022 | Digital, Strategy
John Cheney, CEO of cloud-based CRM vendor Workbooks, reveals five strategies to help marketers boost the outcomes and ROI of their lead generation activities. Lead generation is one of the key pillars of a successful business, yet many still report wasting time on...
by steve jones | Sep 6, 2022 | Digital
If you’re trying to target over 50s with your marketing, then you might think social media isn’t the best channel to promote your product or service on. Although this generation might not have grown up with smartphones and social media like Millennials or Generation...
by steve jones | Aug 10, 2022 | Digital
Delivered Social has provided this article on why you should be investing in digital marketing. A lot of businesses as the same question over and over – why invest in digital marketing? After all, it can be a costly investment, and there are no guarantees that...
by steve jones | Jul 25, 2022 | Digital, Martech, Strategy
In-person events are finally back! The return to events also presents a great opportunity to re-think your strategy and ensure you’re maximizing your ROI. Companies are spending more than ever on events, with most organizations spending more than 25% of their...
by steve jones | Jul 19, 2022 | Digital, Future Trends
Whether it’s redesigning the layout of your site, moving to a new domain or CMS, or switching from HTTP to HTTPS, a site migration can seriously improve the look, feel, and user-friendliness of your site. However, while these updates can be a fantastic long-term...
by steve jones | Jul 12, 2022 | Digital, Martech, Strategy
In the current climate with many companies having to tighten their belts, the marketing department often sees cutbacks. Campaign plans made in the New Year, perhaps including commissioning new visual communications and brand videos, may have been shelved or...
