by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Oct 10, 2025 | Brand, Digital, Martech
Our guest post this week is from one of our exhibitors, Hurricane Social: We’ve seen social media continuously evolve far beyond simple posting, replying and just “getting the message/post out there.” Today, it’s a key digital avenue for brand awareness, increasing...
by alix | Sep 26, 2025 | Brand, Digital, Martech
Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business? It’s been proven – a big resounding YES. They attract new customers by showcasing your expertise, they provide a...
by alix | Sep 5, 2025 | Data, Digital, Martech
Google says: “Predicting marketing trends involves analysing various data points and employing different techniques to anticipate future consumer behaviour and market shifts. This includes examining historical data, monitoring social media, tracking competitor...
by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
