by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Oct 10, 2025 | Brand, Digital, Martech
Our guest post this week is from one of our exhibitors, Hurricane Social: We’ve seen social media continuously evolve far beyond simple posting, replying and just “getting the message/post out there.” Today, it’s a key digital avenue for brand awareness, increasing...
by alix | Sep 26, 2025 | Brand, Digital, Martech
Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business? It’s been proven – a big resounding YES. They attract new customers by showcasing your expertise, they provide a...
by alix | Sep 5, 2025 | Data, Digital, Martech
Google says: “Predicting marketing trends involves analysing various data points and employing different techniques to anticipate future consumer behaviour and market shifts. This includes examining historical data, monitoring social media, tracking competitor...
