by alix | May 16, 2025 | Brand, Digital, Future Trends
Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging. A well-defined tone of voice helps...
by alix | May 9, 2025 | Brand, Digital, Future Trends, Martech
To find business events – and GOOD ones – in your area, it’s best to utilise any online platforms at your disposal, such as Eventbrite and Meetup. You can search local social media groups, look on LinkedIn groups and of course you could just look on good...
by alix | Apr 25, 2025 | Admin, Brand, Digital, Martech
This week’s guest blog is from Canny Creative – about not leaving your website to rot… Too many businesses launch a website with excitement, only to abandon it soon after. No new content. No updates. No strategy. Just sitting there. Slowly decaying...
by alix | Apr 18, 2025 | Brand, Digital, Future Trends, Martech
Just ask the Ehrenberg-Bass Institute. The Institute for Marketing Science founded the 95:5 Rule. This is a marketing concept that suggests that at any given time, only 5% of consumers in a market are actively looking to buy a product or service, while the remaining...
by alix | Apr 11, 2025 | Brand, Digital, Martech
We’ve been running our events for a long time. They’re unique, they’re enjoyable – and they’re hard work! Lots of planning, scheduling and strategy goes into each and every one. When others give advice on event planning, they will give you the ‘5 Ws’: They are:...
by alix | Mar 7, 2025 | Digital, Future Trends, Martech
What is performance marketing? Performance marketing is a results-based online marketing strategy where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a low-risk way to introduce new strategies because you can scale up or back down...
