by alix | Oct 10, 2025 | Brand, Digital, Martech
Our guest post this week is from one of our exhibitors, Hurricane Social: We’ve seen social media continuously evolve far beyond simple posting, replying and just “getting the message/post out there.” Today, it’s a key digital avenue for brand awareness, increasing...
by alix | Sep 26, 2025 | Brand, Digital, Martech
Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business? It’s been proven – a big resounding YES. They attract new customers by showcasing your expertise, they provide a...
by alix | Sep 5, 2025 | Data, Digital, Martech
Google says: “Predicting marketing trends involves analysing various data points and employing different techniques to anticipate future consumer behaviour and market shifts. This includes examining historical data, monitoring social media, tracking competitor...
by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
by alix | Jun 27, 2025 | Brand, Digital, Martech
How can a smaller marketing agency think like the big boys? (and strong girls) A small marketing agency needs to think strategically, to think big.. How? By focusing on its strengths, such as being agile, by offering a personalised service, while adopting certain...
by alix | Jun 20, 2025 | Digital, Martech
Our guest blog is from Video solutions company OneDay : Rising above the noise is getting tougher to do. With so much competition now, truly connecting with prospects and families requires a special touch, one that traditional marketing tactics often can’t provide...