by alix | Dec 13, 2024 | Brand, Data, Digital, Future Trends, Martech
Are you using technology successfully? Tech has revolutionised marketing in recent years by making it more data-driven, efficient, and accessible. It has transformed how businesses can connect with customers, and how people consumers interact with content....
by alix | Nov 22, 2024 | Brand, Strategy
Here at SHOWCASE Towers, we’ve been running events for over 30 years. We see some really impressive exhibitors at our event, with bright effective stands, engaging staff that attract visitors and therefore always seem busy. And that makes them successful. But –...
by alix | Nov 15, 2024 | Brand, Digital
Black Friday. Originally isolated to the US, it creeped over the pond and infiltrated Britain in 2010. But what is the origin of the term Black Friday? It was originally referring to the financial crisis in the US; specifically to the crash of the US gold market...
by alix | Nov 8, 2024 | Brand, Data, Digital
Our exhibitor, Beyond the Book is a specialist recruiter for the Creative, Digital, PR & Marketing industry, placing talented people on both a permanent and freelance basis. Here in their blog, Creative Development Director Emma Head advises on top portfolio tips...
by alix | Nov 1, 2024 | Brand, Future Trends
What is brand loyalty? It’s a consumer’s consistent and ongoing preference to buy a product or service, or shop in the same store, buy the same washing detergent – to walk past other brands on shelves and go for the same one they have always known and...
by alix | Oct 25, 2024 | Brand, Digital
Who doesn’t love a little fact? We’re all set for marketingSHOWCASE events in 2025! Below is a list of all our dates and locations – with information about each venue, and some little extra facts about them… 25th February – Bramall Lane Stadium,...
