by steve jones | Sep 2, 2019 | Brand, Strategy
You might have read a lot lately about the so-called shift in B2B marketing from less Funnel to more Flywheel, sometimes called the Flywheel Effect. Well, we at ClickSend HQ have created our own marketing framework called the FunWheel, but let’s take it back a step...
by steve jones | Aug 5, 2019 | Brand
Cannot we find a better way? Nicole Jones, Octopus Group Submitted by: Octopus Group (https://www.octopusgrp.com), Post published: 5th August 2019 That’s a weird headline, right? It’s technically correct, but it’s not nice to read. At any rate, I’m hoping it caught...
by steve jones | Jul 1, 2019 | Brand
What agencies need for a bright future Ben Myall , Three Whiskey Submitted by: Three Whiskey (https://www.ThreeWhiskey.com), Post published: 1st July 2019 You’re probably preparing yourself to read about big data, AI and virtual reality. For me, it’s much simpler...
by steve jones | May 29, 2019 | Brand
Are you caught in the marketing sameness trap? Sean Masters, Creative Director and Partner, Masters Allen Submitted by: Masters Allen (https://www.mastersallen.co.uk), Post published: 29th May 2019 We, as business and consumer customers, are bombarded by thousands of...
by steve jones | May 9, 2019 | Brand
Design (noun) Tony Humberstone, Vooba Submitted by; Tony Humberstone, Vooba (www.vooba.co.uk) Post published; 9th May 2019 “A plan or drawing produced to show the look and function or working of a building, garment, or other object before it is made”As you can see...
by steve jones | May 9, 2019 | Brand
Build better brands: Cut the crap and get to the truth Sean Masters, Masters Allen Submitted by; Sean Masters (www.mastersallen.co.uk), Post published; 9th May 2019 If you think branding is just another exercise in marketing mumbo-jumbo, consider this question – How...
