by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
by alix | Dec 12, 2025 | Brand, Martech
How can you quantify your marketing campaigns? There are lots of different ways and tools that you can use to check its success. You can set clear goals, define key performance indicators (KPIs) like return on investment (ROI) and conversion rates, and use the...
by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
by alix | Oct 17, 2025 | Admin, Brand, Martech
It’s all about the people you are speaking to. Yes it’s BUSINESS TO BUSINESS, but we are all selling and connecting to the people behind that business. B2B storytelling is important because it builds emotional connections, simplifies complex ideas, and increases...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
