by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
by alix | Jan 2, 2026 | Admin, Digital, Future Trends, Martech
Okay, we’ve learned lots in 2025 – so what’s on your list for your marketing strategy this year? We’ll consulted the big bad world of the Internet (rhymes with Dougal) And this is what a selection of companies predict we should be concentrating on,...
by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
by alix | Nov 28, 2025 | Admin, Future Trends, Martech
Firstly, what is email marketing? Email marketing is a form of digital marketing that uses email to either promote products, services, to build relationships, and engage with a chosen audience. It involves sending messages to a list of people who have opted-in...
by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
