by alix | Jun 12, 2026 | Admin, Data, Future Trends, Martech
The premise of Anthony O’Neill’s (the Video Ad Agency) Streaming TV: The New Performance channel seminar at marketingSHOWCASE was simple: “TV isn’t what most marketers think it is” For too long, TV advertising has been viewed as a high-cost, purely brand-focused, and...
by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | Apr 10, 2026 | Admin, Digital, Martech
The marketing world is currently obsessed with ‘The End.’ The end of SEO, the end of the website, the end of the human marketer. But if you spent any time at marketingSHOWCASE Twickenham, you’ll know that the reality is far more interesting. AI hasn’t come...
by alix | Mar 13, 2026 | Admin, Martech
It’s the age-old marketing dilemma. One ‘expert’ tells you that you need to post every single day to feed the Google algorithm. Another tells you that ‘long-form is dead’ and you should only post once a month. So, what is the magic...
by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
