by alix | Aug 21, 2026 | Admin, Digital, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Leadoo In marketing circles today, it is almost impossible to escape the doom-and-gloom headlines surrounding Artificial Intelligence. We are constantly warned that AI search assistants, zero-click answer...
by alix | Aug 7, 2026 | Admin, Brand, Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring upcoming insights from Mufaras Assyaed, Morf Tech Every eCommerce director knows the frustration of watching high-intent traffic land on a product page, add items to a basket, and then vanish right at the finish line....
by alix | Jun 12, 2026 | Admin, Data, Future Trends, Martech
The premise of Anthony O’Neill’s (the Video Ad Agency) Streaming TV: The New Performance channel seminar at marketingSHOWCASE was simple: “TV isn’t what most marketers think it is” For too long, TV advertising has been viewed as a high-cost, purely brand-focused, and...
by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | Apr 10, 2026 | Admin, Digital, Martech
The marketing world is currently obsessed with ‘The End.’ The end of SEO, the end of the website, the end of the human marketer. But if you spent any time at marketingSHOWCASE Twickenham, you’ll know that the reality is far more interesting. AI hasn’t come...
