by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
by alix | Nov 28, 2025 | Admin, Future Trends, Martech
Firstly, what is email marketing? Email marketing is a form of digital marketing that uses email to either promote products, services, to build relationships, and engage with a chosen audience. It involves sending messages to a list of people who have opted-in...
by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
by alix | Oct 17, 2025 | Admin, Brand, Martech
It’s all about the people you are speaking to. Yes it’s BUSINESS TO BUSINESS, but we are all selling and connecting to the people behind that business. B2B storytelling is important because it builds emotional connections, simplifies complex ideas, and increases...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Aug 15, 2025 | Admin, Martech
This week’s blog is from one of our experts in marketing, our exhibitor Rebellion Marketing: Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your...
