by alix | Aug 1, 2025 | Admin, Future Trends, Martech
Marketing is constantly evolving – this is because of several things; tech advancements, changing consumer behavior, and of course, emerging trends. Big areas of change include the rise of digital and social media marketing, increased focus on...
by alix | Jul 25, 2025 | Admin, Martech
We’re at an age where we can’t ignore AI…but how can it REALLY help in business? It can definitely do many different things, such as automate tasks, enhance customer experiences, improve decision-making, and optimise operations. AI-powered tools can streamline...
by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
by alix | Jun 6, 2025 | Admin, Brand, Strategy
There is so much to do afterwards… As event organisers, our primary role is to plan, manage and execute events, ensuring to have a smooth and successful experience for all. We are responsible for everything from initial planning and budget management, to coordinating...
by alix | Apr 25, 2025 | Admin, Brand, Digital, Martech
This week’s guest blog is from Canny Creative – about not leaving your website to rot… Too many businesses launch a website with excitement, only to abandon it soon after. No new content. No updates. No strategy. Just sitting there. Slowly decaying...
by alix | Mar 21, 2025 | Admin, Brand, Martech
UGC is User Generated Content. User-generated content (UGC) is content created by users, rather than brands, and shared on social media or other channels. UGC can include videos, images, reviews, testimonials, podcasts, and more. When would people use UGC?...
