by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
by alix | Oct 17, 2025 | Admin, Brand, Martech
It’s all about the people you are speaking to. Yes it’s BUSINESS TO BUSINESS, but we are all selling and connecting to the people behind that business. B2B storytelling is important because it builds emotional connections, simplifies complex ideas, and increases...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Aug 15, 2025 | Admin, Martech
This week’s blog is from one of our experts in marketing, our exhibitor Rebellion Marketing: Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your...
by alix | Aug 8, 2025 | Admin, Brand, Future Trends, Martech
There is speak of the decline in the success of influencer marketing, how it’s now not as successful and affiliate marketing is on its way out. So what’s the truth? Well, while the power of influencers is evolving, they are not completely losing their influence....
by alix | Aug 1, 2025 | Admin, Future Trends, Martech
Marketing is constantly evolving – this is because of several things; tech advancements, changing consumer behavior, and of course, emerging trends. Big areas of change include the rise of digital and social media marketing, increased focus on...
