10 PPC Tips for a Successful Strategy

10 PPC Tips for a Successful Strategy

There are a number of different techniques behind a successful marketing strategy – one of the most effective being PPC. However, it’s essential to know the best practices behind creating a strategy that can assist in driving sales, revenue, and growth for your brand....
The 3 Cs of Digital Advertising for 2023

The 3 Cs of Digital Advertising for 2023

This article has been provided by Fluid Ads. With budgets getting tighter and with a minefield of options for digital advertisers, 2023 is undoubtedly going to be a challenging year for marketers. But for those who are willing to invest the time to do things well, the...

The Art of Psychology in Personalisation

Darren Teague presented this talk live at marketingSHOWCASE Glasgow in 2022 In one of the most intriguing talks of our 2022 events Darren looks to apply psychological theory to the work we do as marketers day in day out, to influence our customers decision making...