by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 29, 2026 | Brand, Digital
At the heart of sustainable market growth lies a concept that’s often overlooked for flashier, short-term tactics: your brand’s volume, or its Share of Voice (SOV). During his impactful ‘5 in Twenty’ session at marketingSHOWCASE, Jon Mowat from Hurricane...
by alix | May 22, 2026 | Digital, Future Trends, Martech
Yes, we could tell you about how wonderful our events are, how experts share their marketing secrets, how marketing directors and managers can embrace new marketing ideas and introducing technologies to support business growth. But THAT isn’t what you want to...
by alix | May 15, 2026 | Brand, Future Trends, Offline
Marketing is dominated by lengthy social feeds, AI-generated content, and ever-changing algorithms. And the humble newsletter is not just surviving – it’s thriving. But what about the physical newsletter? Is there still a place for paper on the doormat...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
