by alix | May 15, 2026 | Brand, Future Trends, Offline
Marketing is dominated by lengthy social feeds, AI-generated content, and ever-changing algorithms. And the humble newsletter is not just surviving – it’s thriving. But what about the physical newsletter? Is there still a place for paper on the doormat...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | May 1, 2026 | Brand, Martech
This week’s blog is from one of our exhibitors, Platinum Print: As printers, we’ve always known the impact that a tangible, well-crafted piece of print can have. Research into how audiences consume information, which formats they trust, and what influences their...
by alix | Apr 24, 2026 | Digital, Future Trends, Martech
In the world of B2B and high-stakes consumer marketing, there is a silent killer lurking in your budget: The ‘Safe’ Ad. We’ve all seen them – the boilerplate headlines, the stock imagery of people shaking hands, and the generic value propositions...
by alix | Apr 17, 2026 | Digital, Martech
If you think email marketing is just about hitting ‘send’ on a weekly newsletter, you’re missing out on the most powerful conversion engine in your toolkit. At marketingSHOWCASE, we’re all about cutting through the theory and getting to the results. That’s...
