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Stop burning your budget: why your brand, website, and SEO are costing you leads

Stop burning your budget: why your brand, website, and SEO are costing you leads

by alix | Jul 24, 2026 | Brand, Martech

By the marketingSHOWCASE Editorial Team Featuring insights from Tony Hardy, Founder of Canny Creative Modern marketing can feel like a monster. You are told you need a beautiful website. You need to post daily on social media. You need to dominate SEO. You need to...
5 real-world email marketing wins for your marketing toolbelt

5 real-world email marketing wins for your marketing toolbelt

by alix | Jul 17, 2026 | Brand, Digital, Future Trends, Martech

By the marketingSHOWCASE Editorial Team Featuring insights from Frank Brooks, Dotdigital Most email marketing advice is purely theoretical. We’ve all read the blogs telling us to ‘personalise more’ or ‘segment our lists,’ but actually...
More than a logo: Why great branding is all about the ‘feeling’

More than a logo: Why great branding is all about the ‘feeling’

by alix | Jul 10, 2026 | Brand, Martech

By the marketingSHOWCASE Editorial Team, Featuring insights from Ben Hoque, Brand & Partnerships Manager at I Love Manchester If you ask ten different marketers to define a ‘brand,’ you’ll likely get ten different answers. Some will talk about...
Work smarter, not harder: The content repurposing playbook

Work smarter, not harder: The content repurposing playbook

by alix | Jul 3, 2026 | Digital, Future Trends, Martech

By the marketingSHOWCASE Editorial Team – Featuring insights from Gemma Edwards, Director at So Contented: Let’s be honest: the modern content hamster wheel is exhausting. Marketers are told they need to be posting daily on LinkedIn, filming TikToks, writing...
Revolution or Evolution? The truth about GEO (Generative Engine Optimisation)

Revolution or Evolution? The truth about GEO (Generative Engine Optimisation)

by alix | Jun 26, 2026 | Future Trends, Martech

By the marketingSHOWCASE Editorial Team Featuring insights from Ben Foster, CEO of The SEO Works If you’ve spent more than five minutes on LinkedIn recently, you’ve probably heard that traditional search is dead. With the rise of AI search assistants like ChatGPT,...
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