by alix | Aug 29, 2025 | Brand, Martech
Jon Mowat from Hurricane Social is one of our exhibitors and holds an excellent talk on how to dominate social media using emotion. But how do you do this – and is it the best idea? Using emotion in social media in social media isn’t as complicated as it...
by alix | Aug 22, 2025 | Uncategorized
Psychological principles are very important in marketing. Understanding how consumers think, feel, and make decisions is important for creating effective marketing campaigns that resonate with the target audience and drive desired actions. It’s important to...
by alix | Aug 15, 2025 | Admin, Martech
This week’s blog is from one of our experts in marketing, our exhibitor Rebellion Marketing: Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your...
by alix | Aug 8, 2025 | Admin, Brand, Future Trends, Martech
There is speak of the decline in the success of influencer marketing, how it’s now not as successful and affiliate marketing is on its way out. So what’s the truth? Well, while the power of influencers is evolving, they are not completely losing their influence....
by alix | Aug 1, 2025 | Admin, Future Trends, Martech
Marketing is constantly evolving – this is because of several things; tech advancements, changing consumer behavior, and of course, emerging trends. Big areas of change include the rise of digital and social media marketing, increased focus on...
