by alix | Apr 3, 2026 | Brand, Digital, Martech
For decades, digital marketing was a game of ‘eyeballs.’ We optimised for clicks, worried about CTRs, and obsessed over our position on a search engine results page. But in 2026, the game has fundamentally changed. In a standout ‘5 in Twenty’ session at...
by alix | Mar 27, 2026 | Data, Digital, Future Trends, Martech
We’ve all been there: you sign up for a newsletter from a brand you love, and for the next six months, you’re bombarded with generic ‘batch and blast’ emails that have nothing to do with your actual interests. In her recent ‘5 in Twenty’ session at...
by alix | Mar 20, 2026 | Brand, Data, Future Trends, Martech
Launch faster. Write less. Let AI handle the copy. – by our exhibitor and sponsor, Leadoo: Creating high-performing conversion tools and bots shouldn’t mean spending hours writing, rewriting, or translating content. But when you’re building multiple...
by alix | Mar 13, 2026 | Admin, Martech
It’s the age-old marketing dilemma. One ‘expert’ tells you that you need to post every single day to feed the Google algorithm. Another tells you that ‘long-form is dead’ and you should only post once a month. So, what is the magic...
by alix | Mar 6, 2026 | Digital, Future Trends, Martech
If you’ve attended a marketing event recently, you know the drill: forty minutes of a speaker’s life story, ten minutes of a sales pitch, and – if you’re lucky – one or two actionable tips buried at the very end. At marketingSHOWCASE, we knew it was...
