by alix | Jan 2, 2026 | Admin, Digital, Future Trends, Martech
Okay, we’ve learned lots in 2025 – so what’s on your list for your marketing strategy this year? We’ll consulted the big bad world of the Internet (rhymes with Dougal) And this is what a selection of companies predict we should be concentrating on,...
by alix | Dec 26, 2025 | Brand, Data, Digital, Martech
This week’s guest blog is from industry experts, UK Digital Excellence Awards (they know much more than us!) Let’s hear what they have to say: Key Digital Marketing Trends for 2026: A simple guide from the UK Digital Excellence Awards As we set our sights on 2026, the...
by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
by alix | Dec 12, 2025 | Brand, Martech
How can you quantify your marketing campaigns? There are lots of different ways and tools that you can use to check its success. You can set clear goals, define key performance indicators (KPIs) like return on investment (ROI) and conversion rates, and use the...
by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
