What is AI personalisation?

What is AI personalisation?

…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
Most talked about marTECH in 2025?

Most talked about marTECH in 2025?

What were the most talked about marTECH tools in 2025 – and did your business use them? 2025 saw the introduction of some of the biggest tools for marketing that we have ever seen to date. But did you take them on board? Did you utilise tools for your business?...