The 4x profit multiplier in marketing

by alix | Apr 24, 2026 | Digital, Future Trends, Martech

In the world of B2B and high-stakes consumer marketing, there is a silent killer lurking in your budget: The ‘Safe’ Ad. We’ve all seen them – the boilerplate headlines, the stock imagery of people shaking hands, and the generic value propositions...

5 Email marketing Wins: Learning from the brands doing it right

by alix | Apr 17, 2026 | Digital, Martech

If you think email marketing is just about hitting ‘send’ on a weekly newsletter, you’re missing out on the most powerful conversion engine in your toolkit. At marketingSHOWCASE, we’re all about cutting through the theory and getting to the results. That’s...

AI didn’t kill your marketing strategy, it exposed it

by alix | Apr 10, 2026 | Admin, Digital, Martech

The marketing world is currently obsessed with ‘The End.’ The end of SEO, the end of the website, the end of the human marketer. But if you spent any time at marketingSHOWCASE Twickenham, you’ll know that the reality is far more interesting. AI hasn’t come...

Is your brand invisible to the new digital gatekeepers?

by alix | Apr 3, 2026 | Brand, Digital, Martech

For decades, digital marketing was a game of ‘eyeballs.’ We optimised for clicks, worried about CTRs, and obsessed over our position on a search engine results page. But in 2026, the game has fundamentally changed. In a standout ‘5 in Twenty’ session at...

Does traditional segmentation still meet the needs of the modern buyer?

by alix | Mar 27, 2026 | Data, Digital, Future Trends, Martech

We’ve all been there: you sign up for a newsletter from a brand you love, and for the next six months, you’re bombarded with generic ‘batch and blast’ emails that have nothing to do with your actual interests. In her recent ‘5 in Twenty’ session at...