by alix | May 30, 2025 | Brand, Future Trends, Martech
What are the main functions of a marketing department? They have many! The main functions include coming up with strategies to sell a company or brand’s products and to make sure that they generate a positive perception of that brand. To do this includes market...
by alix | May 23, 2025 | Brand, Digital, Future Trends, Martech
What is B2C influencer marketing? It’s where businesses partner with social media influencers to promote their products or services directly to consumers. But is it right for your business? This week’s guest blog comes from The Marketing Optimist: Influencer marketing...
by alix | May 16, 2025 | Brand, Digital, Future Trends
Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging. A well-defined tone of voice helps...
by alix | May 9, 2025 | Brand, Digital, Future Trends, Martech
To find business events – and GOOD ones – in your area, it’s best to utilise any online platforms at your disposal, such as Eventbrite and Meetup. You can search local social media groups, look on LinkedIn groups and of course you could just look on good...
by alix | May 2, 2025 | Brand, Future Trends, Martech
What do we mean when we talk about marketing tactics? Marketing tactics are generally referred to as the specific, actionable methods and techniques used to deliver a marketing strategy and achieve certain business goals, such as promoting a product or service to a...
