by alix | Oct 17, 2025 | Admin, Brand, Martech
It’s all about the people you are speaking to. Yes it’s BUSINESS TO BUSINESS, but we are all selling and connecting to the people behind that business. B2B storytelling is important because it builds emotional connections, simplifies complex ideas, and increases...
by alix | Oct 17, 2025 | Admin, Brand, Digital, Future Trends, Martech
If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice. Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t...
by alix | Oct 10, 2025 | Brand, Digital, Martech
Our guest post this week is from one of our exhibitors, Hurricane Social: We’ve seen social media continuously evolve far beyond simple posting, replying and just “getting the message/post out there.” Today, it’s a key digital avenue for brand awareness, increasing...
by alix | Sep 26, 2025 | Brand, Digital, Martech
Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business? It’s been proven – a big resounding YES. They attract new customers by showcasing your expertise, they provide a...
by alix | Sep 19, 2025 | Brand, Future Trends, Martech
Ai is here to stay. People love it and some people don’t, but we all have to agree that it CAN help with certain tasks to make our lives easier – especially in marketing. So how do people choose to use AI in marketing? Well, in several different ways – one...
