by alix | Feb 20, 2026 | Brand, Future Trends, Martech, Strategy
What does ‘becoming an authority’ mean? ‘Becoming an authority on the web’ means establishing yourself as a trusted, credible expert and thought leader in a specific industry or field. It involves consistently providing valuable insights, high-quality content, and...
by alix | Feb 13, 2026 | Digital, Martech
The micro-influencer (typically 10,000–100,000 followers) has been talked about a lot. Explanation about what a micro-influencer is here by TRIBE GROUP Brands are moving away from one-off, large-scale celebrity endorsements to build long-term relationships with...
by alix | Feb 6, 2026 | Digital, Future Trends
How’s your Google ads strategy? The advice is – don’t leave it standing stagnant. There’s too much going on right now. For those new to Google Ads (yes there are a few) read the guide from mailchimp here Leading into 2026, Google Ads strategies must shift from...
by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
