by alix | Jun 26, 2026 | Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Ben Foster, CEO of The SEO Works If you’ve spent more than five minutes on LinkedIn recently, you’ve probably heard that traditional search is dead. With the rise of AI search assistants like ChatGPT,...
by alix | Jun 19, 2026 | Brand, Future Trends, Martech
This week’s guest blog is from our exhibitor (and our category sponsor), CRM specialists, Workbooks: You’ve probably heard about some of the key benefits of a CRM. But let’s take a look into the challenges it helps resolve. If you think your...
by alix | Jun 12, 2026 | Admin, Data, Future Trends, Martech
The premise of Anthony O’Neill’s (the Video Ad Agency) Streaming TV: The New Performance channel seminar at marketingSHOWCASE was simple: “TV isn’t what most marketers think it is” For too long, TV advertising has been viewed as a high-cost, purely brand-focused, and...
by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 29, 2026 | Brand, Digital
At the heart of sustainable market growth lies a concept that’s often overlooked for flashier, short-term tactics: your brand’s volume, or its Share of Voice (SOV). During his impactful ‘5 in Twenty’ session at marketingSHOWCASE, Jon Mowat from Hurricane...
