by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
Research has shown that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy… This is despite an understanding that the ‘Integration Imperative’ is critical to achieving marketing goals,...
by steve jones | Oct 8, 2019 | Offline
Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers are More Engaged Shoppers” prompted the same question. Were shoppers behaving in a certain way because of the direct mail they received...
by steve jones | Sep 2, 2019 | Brand, Offline, Strategy
Jenny Stanley, MD and Founder, Appetite Creative Soulutions presents the role of fun and memorable experiences for your customers In reality, marketing will always be marketing, and it will always have its role within our lives. But correct and proper use of...
by steve jones | Aug 5, 2019 | Offline
How to make the most of the exhibition that you’re attending Ellen Stokes, Be Exhibitions Submitted by: Be Exhibitions (https://www.beexhibitions.co.uk/), Post published: 5th August 2019 It’s very easy for individuals and businesses to shrug off trade exhibitions,...
by steve jones | Aug 5, 2019 | Offline
Is your trade show stand a good ambassador for your business? Francesca Conners, Guardian Exhibition & Display Submitted by: Guardian Exhibition & Display (https://www.guardiandisplay.co.uk) Post published: 5th August 2019 Don’t let your stand create a bad first...
by steve jones | May 30, 2019 | Offline
5 Promotional giveaway tips to enhance your brand at exhibitions James Biggin, Steel City Submitted by: Steel City (www.steel-city.co.uk), Post published: 30th May 2019 Following on from thoughts about how to best present your company at an exhibition, we thought it...
