by steve jones | Jun 24, 2021 | Digital
HOW TO USE SEGMENTATION TO SUPERCHARGE YOUR MARKETING CAMPAIGNS dotdigital’s Head of EMEA Marketing, Frank Brooks joined us for marketingSHOWCASE Online this June discussing how marketers can use segmentation to maximise their ROI. Segmenting your data plays an...
by steve jones | Jun 24, 2021 | Digital
LEVEL UP YOUR FACEBOOK ADS IN 5 MINUTES OR LESS New speaker, Charley Ivill from Common Ground, presented an engaging talk on how, in just 5 minutes, a marketer can take their Facebook Ads to the next level. Enhance your existing Facebook ad copy, design, landing...
by steve jones | Jun 24, 2021 | Digital
LIVE Q&A – MARKETING AUTOMATION The man himself, Adam Oldfield joined our host Ashley to answer questions from the floor on all things Automation. Processes, software, email and direct mail were all covered in this session. Marketing Automation is quickly...
by steve jones | May 20, 2021 | Digital
THE BENEFITS OF QUALITY CONTENT As part of marketingSHOWCASE Online – May, Katie Lamond – Head of Social at Vooba, talks about content marketing and why quality rules! Content marketing is at the heart of more and more marketing plans. It plays a role in...
by steve jones | May 20, 2021 | Digital
GENERATING LEADS VIA GOOGLE ADS – THE DO’S & DON’TS As part of marketingSHOWCASE Online – May, Sam Medlicott, Head of Paid Media at Common Ground, presentes a keynote demonstrating the “do’s and don’ts” when it...
by steve jones | May 20, 2021 | Digital, Martech, Strategy
LIVE Q&A: EMAIL MARKETING As part of marketingSHOWCASE Online – May, we hosted a LIVE Q&A on Email Marketing where we were lucky to be joined by the CEO of Force24, Adam Oldfield What Adam doesn’t know about email almost isn’t worth knowing. So who...