by steve jones | May 24, 2022 | Data, Strategy
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it comes naturally, but more often than not, it doesn’t, and this is where...
by steve jones | May 17, 2022 | Strategy
This week’s article for marketingSHOWCASE was written and provided by Hannah Natalie-Hosanee, Co-founder and MD of Consume Comms… Entering year 6 of trading during the 3rd year of a global pandemic, and what I’ve learnt (and accepted!) in that time....
by steve jones | May 16, 2022 | Digital
In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a...
by steve jones | May 5, 2022 | Strategy
The Challenge At the start of 2020, iconic British pottery brand Denby asked Glass Digital to oversee their organic search, with the goal of making their marketing budget work harder. They were looking to boost rankings and domain authority, so their brand could...
by steve jones | May 3, 2022 | Digital, Future Trends
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led us to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and...
