As a strategic marketing or brand leader, you don't need to write great copy - but you do need to know when you're looking at it. This framework gives you the tools you need to analyse your marketing and sales copy, explore the thinking behind it and direct changes to get copy that creates ROI.

Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.

Marketing today is a monster. Websites, social media, SEO, PPC... But what if none of it converts? In this 5 in Twenty talk, Tony Hardy of Canny Creative reveals how your brand, website and SEO may be costing you leads, and how to fix them.

Discover why targeting alone isn’t enough and how customer behaviour and context can make every interaction more relevant. We’ll also share a simple framework that brands can use to create experiences that customers actually respond to. In this session, you’ll learn: Why personalization and targeting aren’t the same thing How to turn customer behaviour into more relevant experiences The five ingredients of personalization that drives engagement, conversions, and loyalty

Online shopping has a trust problem. Customers browse, hesitate, and abandon, not because they don't want to buy, but because they can't truly see what they're buying. In this session, Mufaras explores how immersive technologies—3D visualisation, AR try-ons, and real-time product configuration are closing the confidence gap between browsing and buying. Drawing on real industry data and client experiences, this talk examines where eCommerce has been, where consumer behaviour is heading, and what forward-thinking retailers are doing right now to stay ahead of the curve.

AI is reshaping how users search, browse, and engage online. But most websites haven’t caught up. In this session, we’ll explore how user expectations are changing, what that means for your website, and how to use AI-driven approaches to improve website engagement & conversion.

Your CEO has questions. Your board wants answers. Suddenly, everyone has an opinion on marketing, and panic has replaced planning. You'll learn five practical ways to handle difficult questions, avoid knee-jerk reactions, and keep stakeholders focused on what actually matters. From providing context to building trust, you'll leave with practical techniques to make better decisions when everyone around you is looking for answers. Because your biggest marketing challenge in 2026 isn't AI. It's managing everyone else's reaction to it.

Welcome to the "Zero-Click Inbox" era, where AI assistants summarize, filter, and even take action on emails before a human even sees them. This means the tradition of earning your engagement is no longer the finish line - it’s just the first hurdle in a world where subscribers may never actually click through. This session provides five critical, actionable strategies to ensure your message isn't just summarized, but successfully written for AI Gatekeepers to start leveraging them to drive deeper engagement with the true audience.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

AI can analyse your website and give you a long list of things to improve. The hard part is knowing which of those ideas will actually make a difference. In this practical session, Adrian Grindley from UserBoost will show you how to identify the barriers that are most likely to be affecting customer decisions, how to prioritise what to change, and how to validate your ideas even if your website doesn’t get the 40,000+ monthly visitors typically needed for conventional A/B testing. You’ll also learn simple ways to speak to existing customers and uncover what really influenced their decision to buy — so your optimisation is based on evidence, not just another AI-generated checklist. The session will include live website teardowns, practical user-testing techniques, and a framework for deciding what to fix first.