A Marketing Discovery Day at Bramall Lane

Tuesday 24th February 10am to 2pm

The UK’s Leading Events for Marketing Professionals

Inspiring you with new ideas and solutions

This is it… The inspration for your next campaign, the technology that streamlines your processes, the expertise you need to take your marketing to the next level.

First time visitor or a regular to our events, you’ll be welcomed just the same. Your ticket provides an all-access pass to our seminars, presented by some of the best speakers in the business. We’ve also curated an exhibition of leading agencies and solutions suppliers. So, if you need help with your website, SEO or Social Media, your next tech project or you’re just browsing, this is the perfect chance to catch up on what’s new.

New for 2026 ‘5 in twenty’

Thought leadership sessions for senior marketing professionals that are insightful, relevant and actionable.

5 valuable takeaways delivered in twenty minute sessions.

Even more content packed into a four hour event. – Delivering more value in less time.

Focussed exclusively on content. – No fluff, no sales pitches, no repetition

An improved audio experience through your own headphones. – Like having your own personal speaker.

AI Didn’t Kill Your Website...It Exposed It
Greg Landon
Leadoo
As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.
Your website traffic is in freefall… what now?
John Kelleher
SpotDev
John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.
Gaining attention in a crowded inbox
Adam Oldfield
Force24
Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.
AI Max: The death of everything you know about PPC
Alan Reeves
Dark Horse
AI Max is vital to the survival of PPC, but without a tight rein it bleeds budgets dry. This 5 in twenty will show the results of Dark Horse's forensic testing on AI Max, and lay out how you can control it for the benefit on your bottom line, not Google's.
AI + CRM: How marketers can finally prove their lead quality
Dan Roche
Workbooks
The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.
How Not to Be Boring: The Art of Being Unforgettable
Tom Maskill
Webmart
Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.
5 ways to Deeper, More Effective AI
Tim Butler
Innovation Visual
Most marketing teams are using AI, but very few are using it deeply or commercially well. This 5in20 session explores five strategic foundations for effective AI adoption in marketing and why tools alone are never the answer.
Digital Marketing When AI Chooses the Winners
Mr Bobble
Bobble Digital
AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys
Your Data Is Lying to You! Why Your Target Market Isn’t Who You Think It Is
Michael Ward
MatterB2B
As businesses grow more complex and values shape buying, AI-led intelligence on your prospects stops wasted effort by revealing high-fit customers, turning insight into action across the marketing funnel.

And Our Exhibitors

A mix of international brands and inspirational new solutions

Force24
PREMIER EVENT SPONSOR
Marketing Automation - Beyond Email
Leadoo Marketing Technologies
CATEGORY SPONSOR
| LEAD GENERATION |
Helping you convert web visitors to customers
SpotDev
CATEGORY SPONSOR
| WEBSITES |
Expert HubSpot & AI solutions for business transformation 
Webmart
CATEGORY SPONSOR
| Print & Digital |
The Sustainable Marketing Agency
Workbooks CRM
CATEGORY SPONSOR
| CRM |
The no-BS CRM for midsized businesses
Allwag Promotions
Ethically sourced promotional products and corporate clothing.
Bobble Digital
An agile digital marketing agency
Canny Creative
Branding, websites, and content, that get results
Dark Horse
Death to mediocre digital marketing
Digital Landscope
We boost conversions via Google organic and paid search
Dotdigital
A leader in marketing automation technology.
elevate.io
Edit like never before - Multiplayer video editing right in your web browser
Hickling & Squires
Your Supportive Print Partner
Innovation Visual
Transforming results via AI technology and people
MatterB2B
The Ultimate B2B Growth Accelerator
PG Branding
Consult | Create | Complete
Sound Media
Podcast Strategies and Solutions
Updesigners
Shaping The Future In Graphic Design

Live Podcasts

Sound Media’s James Marriott presents the marketingSHOWCASE studio

Using AI with Confidence

Using AI with Confidence

Alex Hodgson
One2Call
ChatGPT the greatest virtual assistant out there, but are they really? Depends if you are making use of it safely... If not, oops, you better start quickly! One2Call Marketing Manager Alex Hodgson will be chatting through the right security measures that should be taking place in your business while utilising AI. AI continues to be the hot topic for 2025. One2Call Marketing Manager Alex Hodgson will be chatting through the right security measures that should be taking place in your business while utilising AI.
'Agility' in marketing

‘Agility’ in marketing

Mai Mai Steele
The Curve
Marketers are under constant pressure to do more with less and therefore agility is one of the sought after commodities in marketing. Mai Mai Steel sits down with James to discuss how she's manages to focus on the tasks that shift the needle, becoming an efficient and agile marketer.
What marketers can learn from Nike

What marketers can learn from Nike

Mohammad Rahman
Monash Business School
It's no secret that Nike are the masters at the craft of marketing, in fact they almost own the word that's how good they are. We can all learn a little something from them but what exactly? After observing the brand, Mohammad Rahman from Monash Business School is going to tell you their tricks of the trade around influencers, storytelling and brand purpose.

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Testimonials

I wanted to thank the team at marketingSHOWCASE for such a great event! The atmosphere was so positive and relaxed and I had some great conversations with the exhibitors. Lots of takeaways from the talks too. Can’t wait for the next one.

.

Christine Mooney

Marketing Manager, J+D Forecasting

How to get there

Bramall Lane
In the Pavillion Suite
Sat Nav : S2 4SU. Please enter The Pavillion Suite from the car park in Cherry Street where there is free parking.

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