We all know AI can do great things, but what does the future hold for marketers and what powers can they expect. In this talk Adam the Force24 Founder and CEO explains why he is betting big on AI and how the daily activities of over 5000 UK marketers have given him evidence he needs to back the vision. Spoiler alert: It’s good news for passionate marketers.

As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet. And the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

AI-driven search is changing how people discover and trust brands but, it hasn’t made SEO obsolete. In this session, Manni Singh will break down how answer-led search is reshaping visibility across platforms like Google and AI assistants, and what that means for established SEO strategies. You’ll leave with a clear, practical framework for evolving your current approach focusing on authority, structure, and content signals that help your brand stay visible in an AI-influenced search landscape.

Don't want to be sold to? Here's our straight up list of no bull marketing tips for web, SEO, PPC and CRO that will optimise your marketing game in 2025! We're spilling the tea on all our tried and tested strategies that have generated results for our clients, to help make you look good.

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

Email continues to outperform other channels, yet many strategies are still under-optimised. In this fast-paced session, Frank Brooks will share practical lessons drawn from high-performing email programmes, covering how to improve engagement, connect email to wider channels, and use AI responsibly to build more effective, insight-led journeys. Designed for marketers looking to sharpen strategy, not relearn the basics.

In response to the way our audience consume content, more and more marketers place emphasis on producing video content. Organic and paid video ads continue to soar over traditional text or still image equilients. However, as soon as TV advertising is spoken about the immediate reaction with marketers is "it's out of reach" - WRONG. Connected TV allows marketers to tap into the power of streaming platforms like ITVX, Channel 4, Amazon Prime and Disney+ to reach modern audiences at a fraction of the costs associated with prime time ads. This session is ideal for marketing professionals curious about the next evolution in video advertising.

Lately it seems as if there are more and more cases of consumers being bombarded with discount-based marketing, leading to disengagement and "deal fatigue." In this seminar, Amy Doyle Ellwood - Senior Director at Campaigner, an email and SMS marketing automation platform - explores how brands can leverage email and SMS marketing in fresh, engaging, and non-discount-driven ways to build loyalty, drive customer action, and create memorable brand experiences.

Explore the rise of AI agents — autonomous digital assistants transforming how marketing teams operate. This session demystifies what agents are, showcases real-world use cases (from content automation to CRO), and introduces voice agents revolutionising support and sales. Discover how to prepare for an agent-powered marketing future by 2026.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging seminar with no grey areas, just great ideas for every customer touchpoint.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.