Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Don't want to be sold to? Here's our straight up list of no bull marketing tips for web, SEO, PPC and CRO that will optimise your marketing game in 2025! We're spilling the tea on all our tried and tested strategies that have generated results for our clients, to help make you look good.

Marketers put so much effort into creating scroll-stopping content for social media, so why do emails often feel like an afterthought? In this session, Alicia, Force24’s Senior Marketing Manager, will show you how to apply the same creativity, storytelling, and engagement techniques from social media to your email marketing. From visual thinking to hook-driven copy, learn how to make your emails stand out in a crowded inbox just like the best posts on Instagram. It’s time to stop treating email as a static channel and start making it thumb-stopping!

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

Email remains the top marketing channel topped with untapped potential. This session shares practical lessons to boost your strategy, from opens to cross-channel impact. Expect actionable insights and AI tips to build smarter, more effective journeys.

In response to the way our audience consume content, more and more marketers place emphasis on producing video content. Organic and paid video ads continue to soar over traditional text or still image equilients. However, as soon as TV advertising is spoken about the immediate reaction with marketers is "it's out of reach" - WRONG. Connected TV allows marketers to tap into the power of streaming platforms like ITVX, Channel 4, Amazon Prime and Disney+ to reach modern audiences at a fraction of the costs associated with prime time ads. This session is ideal for marketing professionals curious about the next evolution in video advertising.

Lately it seems as if there are more and more cases of consumers being bombarded with discount-based marketing, leading to disengagement and "deal fatigue." In this seminar, Amy Doyle Ellwood - Senior Director at Campaigner, an email and SMS marketing automation platform - explores how brands can leverage email and SMS marketing in fresh, engaging, and non-discount-driven ways to build loyalty, drive customer action, and create memorable brand experiences.

Ann will present the AI Adoption Framework and the 10 steps to implement AI in your business. She will introduce AI agents and show examples of how you can use AI Agents & Automation to streamline operations, increase revenue and enhance customer experience.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging seminar with no grey areas, just great ideas for every customer touchpoint.

Why do some messages stick while others fall flat? In this engaging session, leading content strategist Jon Mowat explores how emotion drives behaviour—and how brands can harness it to connect, persuade, and influence. Backed by psychology, neuroscience, and real-world case studies, Jon breaks down how emotional storytelling can lead to measurable change.

68% of businesses report positive ROI from AI projects. John explores key digital tools or "actors" in your AI journey, covering automation, categorising info, asset creation, and conversational tools like ChatGPT. His talk offers a structured, repeatable process for adopting AI in your business.