By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Most companies have a brand look, but only 57% have a brand sound. Boost your business’s reach and impact with our audio branding session. Learn how to define a unique brand voice, smartly target your audience, and create personalised, data-driven ads, even on a modest budget. Explore dynamic creative and sonic branding and discover the dos and don’ts from big brands that you can adapt for your business. Leave with a creative checklist to help you cut through the noise and build lasting connections with your audience.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

What would a 1% increase in conversions do for your revenue? Get the steps for improving your conversion rate with our top 5 tried and tested CRO strategies. From CRO audit tips to exercises for understanding your audience, you’ll learn all the essentials for turning clicks into customers.

Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.

Elevate your digital customer experience with 10 powerful tactics inspired by Dotdigital. Dive into web personalization, cross-channel marketing, loyalty programs, dynamic emails, and more to engage customers, deepen connections, and boost brand loyalty. Stay ahead by leveraging data-driven insights and continuously refining your strategies, resulting in a truly customer-focused experience