By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Don't want to be sold to? Here's our straight up list of no bull marketing tips for web, SEO, PPC and CRO that will optimise your marketing game in 2025! We're spilling the tea on all our tried and tested strategies that have generated results for our clients, to help make you look good.

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

Email remains the top marketing channel topped with untapped potential. This session shares practical lessons to boost your strategy, from opens to cross-channel impact. Expect actionable insights and AI tips to build smarter, more effective journeys.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging seminar with no grey areas, just great ideas for every customer touchpoint.