We all know AI can do great things, but what does the future hold for marketers and what powers can they expect. In this talk Adam the Force24 Founder and CEO explains why he is betting big on AI and how the daily activities of over 5000 UK marketers have given him evidence he needs to back the vision. Spoiler alert: It’s good news for passionate marketers.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Email remains the top marketing channel topped with untapped potential. This session shares practical lessons to boost your strategy, from opens to cross-channel impact. Expect actionable insights and AI tips to build smarter, more effective journeys.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging seminar with no grey areas, just great ideas for every customer touchpoint.

68% of businesses report positive ROI from AI projects. John explores key digital tools or "actors" in your AI journey, covering automation, categorising info, asset creation, and conversational tools like ChatGPT. His talk offers a structured, repeatable process for adopting AI in your business. 

B2B products aren't boring, they're just misunderstood. This talk explores how to uncover and communicate the hidden value of a physical, technical, or complex product, turning features into compelling stories that engage and convert your audience.

Ann will present the AI Adoption Framework and the 10 steps to implement AI in your business. She will introduce AI agents and show examples of how you can use AI Agents & Automation to streamline operations, increase revenue and enhance customer experience.

Discover how AI is reshaping marketing and revenue systems — beyond just prompts and chatbots. Packed with real examples, this session shows how to adopt AI tools that drive results. Learn the key ingredients, avoid common pitfalls, and leave ready to take action.