Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

AI is reshaping how users search, browse, and engage online. But most websites haven’t caught up. In this session, we’ll explore how user expectations are changing, what that means for your website, and how to use AI-driven approaches to improve website engagement & conversion.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.

Five rapid‑fire case studies, twenty minutes of inspiration. See how Dotdigital customers use email marketing to overcome challenges and achieve standout results. Join us and take away ideas you can apply as soon as you get back to your desk!

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.

The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.

In this fast paced, fact filled 20 minute session, I’ll dig into five accepted marketing truths and unpack them .... so you dont make the mistake of going in the wrong direction. We will cover increasing revenue with content, long-term brand growth, the importance of attention, marketplace differentiation, and measuring the success of AI search. Expect to get some great take aways that you can put into practice with your marketing to make a difference now and for years to come

Most marketing teams are using AI, but very few are using it deeply or commercially well. This 5in20 session explores five strategic foundations for effective AI adoption in marketing and why tools alone are never the answer.

AI Max is vital to the survival of PPC, but without a tight rein it bleeds budgets dry. This 5 in twenty will show the results of Dark Horse's forensic testing on AI Max, and lay out how you can control it for the benefit on your bottom line, not Google's.

TV isn’t what most marketers think it is. This 5in20 explores how streaming TV has evolved into a targeted, measurable and performance-driven channel — and what that means for brands looking to drive real, trackable growth.

Using Lean Theory from manufacturing, spot what's wrong in your marketing operations, start fixing it, and get your budget increased not cut. Relevant for all marketing operators, but bonus points if you have physical products – producing product imagery is the case study!