By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Join Dotdigital for an insightful session where you'll discover six essential marketing tactics to elevate your strategy and drive results. Whether you're new to these tactics or looking to enhance your current approach, we'll guide you on where to start and how to implement them effectively, sharing real-life examples from top brands. We'll cover personalization to tailor messages at scale, cross-channel strategies for seamless experiences, automation to recover revenue, segmentation for targeted relevance, leveraging feedback and user-generated content to boost trust, and using AI to enhance your marketing. This is one not to miss to fix your marketing strategy one tactic at a time.

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints? Human psychology underpins good marketing. And understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time. Find out what you can learn from the field of psychology and how some subtle tricks will raise your game over night.

Have you already got a website, but you're not content with its performance or conversion rate? Or, maybe you're ready to make some improvements to your website to get the most out of it? Alternatively, are you interested in the latest trends/features that you could incorporate into your website? If you can relate to these questions, this talk is for you. Will, Founder & Managing Director of WebBox, has worked on digital projects with companies of all shapes and sizes for over 15 years. He will share 25 things that your website must have in 2025 and leave you with tangible takeaways to help you improve your website's conversion rate.

68% of businesses report positive ROI from AI projects. John explores key digital tools or "actors" in your AI journey, covering automation, categorising info, asset creation, and conversational tools like ChatGPT. His talk offers a structured, repeatable process for adopting AI in your business. 

Most companies have a brand look, but only 57% have a brand sound. Boost your business’s reach and impact with our audio branding session. Learn how to define a unique brand voice, smartly target your audience, and create personalised, data-driven ads, even on a modest budget. Explore dynamic creative and sonic branding and discover the dos and don’ts from big brands that you can adapt for your business. Leave with a creative checklist to help you cut through the noise and build lasting connections with your audience.

B2B products aren't boring, they're just misunderstood. This talk explores how to uncover and communicate the hidden value of a physical, technical, or complex product, turning features into compelling stories that engage and convert your audience.

Ann will present the AI Adoption Framework and the 10 steps to implement AI in your business. She will introduce AI agents and show examples of how you can use AI Agents & Automation to streamline operations, increase revenue and enhance customer experience.

In this thought-provoking talk, Tim Butler of Innovation Visual will explore how to use revenue technology for a competitive advantage. He'll highlight the importance of a holistic approach to technology, helping sales and marketing leaders optimise their systems to improve productivity, efficiency, and ultimately drive revenue and growth.