Elevate your digital customer experience with 10 powerful tactics inspired by Dotdigital. Dive into web personalization, cross-channel marketing, loyalty programs, dynamic emails, and more to engage customers, deepen connections, and boost brand loyalty. Stay ahead by leveraging data-driven insights and continuously refining your strategies, resulting in a truly customer-focused experience

By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Learn how you can be using AI Tools right now to support your SEO Strategy and Implementation, looking at the different tools available, the good and the bad while providing a roadmap for the future.

Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.

Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high.

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints? Human psychology underpins good marketing. And understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time. Find out what you can learn from the field of psychology and how some subtle tricks will raise your game over night.

In this thought-provoking talk, Tim Butler of Innovation Visual will reveal how to transform your marketing approach and surpass your competitors by utilising the full power of technology and data. You’ll discover why a strategic approach to data is essential for driving business revenue.