Many websites fall short not because of design or technology, but because of hidden decisions that rarely get questioned. This 5in20 session shares five strategic insights into why websites underperform and what marketers should prioritise to improve performance.

In this fast paced, fact filled 20 minute session, I’ll dig into five accepted marketing truths and unpack them .... so you dont make the mistake of going in the wrong direction. We will cover increasing revenue with content, long-term brand growth, the importance of attention, marketplace differentiation, and measuring the success of AI search. Expect to get some great take aways that you can put into practice with your marketing to make a difference now and for years to come

As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.

Five rapid‑fire case studies, twenty minutes of inspiration. See how Dotdigital customers use email marketing to overcome challenges and achieve standout results. Join us and take away ideas you can apply as soon as you get back to your desk!

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.

B2B products aren't boring, they're just misunderstood. This talk explores how to uncover and communicate the hidden value of a physical, technical, or complex product, turning features into compelling stories that engage and convert your audience.

Explore the rise of AI agents — autonomous digital assistants transforming how marketing teams operate. This session demystifies what agents are, showcases real-world use cases (from content automation to CRO), and introduces voice agents revolutionising support and sales. Discover how to prepare for an agent-powered marketing future by 2026.

Most marketing teams are using AI, but very few are using it deeply or commercially well. This 5in20 session explores five strategic foundations for effective AI adoption in marketing and why tools alone are never the answer.