By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Elevate your digital customer experience with 10 powerful tactics inspired by Dotdigital. Dive into web personalization, cross-channel marketing, loyalty programs, dynamic emails, and more to engage customers, deepen connections, and boost brand loyalty. Stay ahead by leveraging data-driven insights and continuously refining your strategies, resulting in a truly customer-focused experience

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints? Human psychology underpins good marketing. And understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time. Find out what you can learn from the field of psychology and how some subtle tricks will raise your game over night.

In this thought-provoking talk, Tim Butler of Innovation Visual will reveal how to transform your marketing approach and surpass your competitors by utilising the full power of technology and data. You’ll discover why a strategic approach to data is essential for driving business revenue.

68% of businesses report positive ROI from AI projects. John explores key digital tools or "actors" in your AI journey, covering automation, categorising info, asset creation, and conversational tools like ChatGPT. His talk offers a structured, repeatable process for adopting AI in your business. 

Most companies have a brand look, but only 57% have a brand sound. Boost your business’s reach and impact with our audio branding session. Learn how to define a unique brand voice, smartly target your audience, and create personalised, data-driven ads, even on a modest budget. Explore dynamic creative and sonic branding and discover the dos and don’ts from big brands that you can adapt for your business. Leave with a creative checklist to help you cut through the noise and build lasting connections with your audience.