The ever-evolving world of marketing automation continues to present new challenges and opportunities for marketers. This fast-paced, insightful talk will highlight 4 key areas marketers can utilise when it comes to the latest technology available.

TV ads aren’t just for big-budget brands. What if we told you your TV campaign could cost less than your social media ads? Imagine your TV ad targeting the exact persona, in the right location, at the precise age bracket - people who want your product and are ready to buy. It’s like sending a gardener with a broken wheelbarrow to a garden centre that specialises in wheelbarrows - on payday. Join us as we bust the myths around TV advertising and take you through real, effective examples of how targeted TV ads have transformed businesses just like yours.

Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high.

By working closely with over 6,000 Marketers, we see the good, the bad and the ugly of how Marketing teams and their strategies are formed. In this session, Force24 Founder & CEO reveals the 7 deadly sins holding back ambitious teams from winning more.

Learn how you can be using AI Tools right now to support your SEO Strategy and Implementation, looking at the different tools available, the good and the bad while providing a roadmap for the future.

Fed up of comments taking up valuable time and resource within your Marketing team? Learn how to transform comments into opportunities, 1 comment at a time!

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints? Human psychology underpins good marketing. And understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time. Find out what you can learn from the field of psychology and how some subtle tricks will raise your game over night.

Did you know that organisations with strong brands achieve triple the sales volume? In this interactive session, we will help you unleash your superpower: your brand, enabling you to unearth your powerful brand story to inspire your customers and THE banner for your organisation to march behind.

Geofencing is growing in popularity, but the true potential of this digital advertising tactic is largely untapped. Learn the secrets of how to use it to find brand new audiences and target them when they're in the right mindset. Master this before your competitors and make your marketing soar.

In this thought-provoking talk, Tim Butler of Innovation Visual will reveal how to transform your marketing approach and surpass your competitors by utilising the full power of technology and data. You’ll discover why a strategic approach to data is essential for driving business revenue.