As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.

Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging seminar with no grey areas, just great ideas for every customer touchpoint.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

Most marketing teams are using AI, but very few are using it deeply or commercially well. This 5in20 session explores five strategic foundations for effective AI adoption in marketing and why tools alone are never the answer.

AI Max is vital to the survival of your PPC ads, but in untrained hands it bleeds budgets dry. Ethan has been running forensic tests on AI Max since its inception, and he'll show you exactly how to control AI Max for the benefit of your wallet, not Google's.