You’re invited to…
The upcoming marketingSHOWCASE
As friends of the event we have ticket allocations for all the upcoming shows. Simply register, for FREE, to get your ticket.
- Welcome drink on arrival
- Access to all the ‘5 in Twenty’ sessions
- Meet all the exhibitors
- Collect your gift from our stand on the way out!
Don’t miss our brand new 5 in Twenty…
The Confidence Gap: How Immersive eCommerce Experiences Turn Browsers into Buyers
Online shopping has a trust problem. Customers browse, hesitate, and abandon, not because they don’t want to buy, but because they can’t truly see what they’re buying. In this session, Mufaras explores how immersive technologies—3D visualisation, AR try-ons, and real-time product configuration are closing the confidence gap between browsing and buying. Drawing on real industry data and client experiences, this talk examines where eCommerce has been, where consumer behaviour is heading, and what forward-thinking retailers are doing right now to stay ahead of the curve.