Yes, we could tell you about how wonderful our events are, how experts share their marketing secrets, how marketing directors and managers can embrace new marketing ideas and introducing technologies to support business growth.
But THAT isn’t what you want to hear! What you should hear is from a visitor, one that has oodles of experience in the marketing industry and has chosen to attend our event. Step in Sandra Phillipson, owner of croZest – a Brand and marketing strategist with over 25 years experience of working on big high street brands….
She came to marketingSHOWCASE Leeds, and this are her takeaways (which are brilliant):
“Great to get out and about today at the Armouries in Leeds!
The marketingSHOWCASE is a great event to touch base with your industry and learn about any emerging trends and thinking!
Some very clear themes, that won’t surprise many marketers:
– AI overview and LLM search is more important than ever – consumer behaviour has shifted!
– Website traffic is down – but that’s not bad news if your content is picked up on AI Overview.
– Answer first mentality – consumers expect direct, summarised answers to questions. Zero click is the norm!
– Proprietary content is more important than ever and needs to answer the questions or problems your customer ask AI.
– Content needs to balance SEO, AEO but most importantly be relevant to your consumers.
– Product visualisation is key to conversions.
– Personalisation is expected.
For me all these themes concur to my view that:
💥 BRAND IS MORE IMPORTANT THAT EVER IN THE AI WORLD
– AI looks for your brand visibility over a number of marketing platforms. (Linkedin, You tube, Tik Tok, Reddit)
– Driving trust with your target audience and AI is imperative. (a key brand function)
– Brands and messaging need to be consistent to be picked up by humans and AI equally.
– Investing in Brand upfront will pay dividends in the long run
– AI decides which brands get seen
– Brand is therefore a key driver of commercial value!
💡 Brands cited in AI search convert 3 times higher!!!! “
We LOVE this – thank you Sandra – this makes us very happy as event organisers.
Feel free to share your experience at marketingSHOWCASE with us.