Podcasts seem to be very popular – and a great way to catch up with any industry news, trends and ideas. But are they good for business?
It’s been proven – a big resounding YES.
They attract new customers by showcasing your expertise, they provide a cost-effective marketing channel, and can even generate revenue by building trust that encourages listeners to purchase recommended products and services.
So what are the key benefits of podcasts for businesses?
There is huge consumer demand:
Podcasts allow businesses to share their expertise and unique voice, positioning the brand as an industry authority and increasing visibility.
They receive deeper audience engagement:
The audio format creates a more intimate and personal connection with listeners, helping to build trust and loyalty over time.
Podcasts are cost-effective marketing:
Starting a podcast can be a relatively inexpensive way to create valuable, long-form content compared to other marketing methods.
You can get increased website traffic and leads:
By providing valuable content and establishing expertise, podcasts can attract new customers and funnel them into the client acquisition process.
A podcast has accessibility and convenience:
The audio format is convenient for busy audiences who may not have time for written content and can reach listeners in a variety of environments.
You can gain targeted audience reach:
Businesses can use podcasts to reach specific, niche audiences that may be difficult to access through other channels.
Capture the knowledge of experts:
Podcasting provides a platform for connecting with industry experts, expanding professional networks, and growing personal skills.
Why podcasts are effective
They build trust…
Listeners who spend hours listening to a host’s content come to trust them on a given subject, making them more receptive to their recommendations.
…and a personal connection:
Hearing a voice regularly fosters a more personal relationship than written content, building a stronger connection and rapport with the audience.
Produce original, evergreen content:
Podcasts can create long-lasting content that continues to attract and educate new listeners over time, providing ongoing value.
Gather invaluable data:
Podcasting platforms offer analytics on listener demographics, popular episodes, and engagement, allowing businesses to refine their content strategy.
So podcasts are VERY effective, yes? But don’t just take our word for it. Here’s what the experts say:
“When listeners find a show they love, they are often more likely to become loyal fans who tune in every week and share the show with others. This word-of-mouth marketing can be incredibly powerful, as it can help you attract new listeners who may not have been aware of your brand before.:”
“A recent survey showed that 71% of listeners had visited a podcast sponsor’s website, and 63% said they’d consider a new product or service advertised on a podcast they’re listening to.”
One of our exhibitors in Leeds, Harvey & Hugo is a UK PR agency that ‘provides high-quality PR, social media and content marketing services to help our clients grow their brands’.
They release a podcast episode every two weeks, called PRsonal. They know the importance of reaching out via podcasts.
Charlotte Nichols from Harvey & Hugo is holding a seminar at marketingSHOWCASE Leeds, called ‘Protect your brand.’
She speaks about the fact that ‘Reputation is everything and there have never been more threats to it from the likes of AI, fake news and social media.’
Book your FREE tickets today!
