You’ve started the new year with a clear diary; then you’re bombarded with loads and loads of events and information! How do you decide how many – and which events – to attend in a year?
Well there isn’t a quick and easy answer. It all depends on the different types of businesses and how they have different requirements.
It also depends on the person attending the events – how much they follow the company culture, their plans for the future in the business, and of course if it fits in with their social life!
Here are some things to take into consideration when planning your year of events:
Company culture
Want to be a team player? Do you want to bond with colleagues? Maybe you want to take some strategies/thoughts/tools back to the company. More events mean more insights.
Connections
Does your company benefit from connecting with others in your network? Do you need to meet and compare with peers in your industry? Going to a few events throughout the year is a good way of connecting with many different people and companies.
Learn from others
There’s always so much to learn. New business plans, sales strategies, growth plans and more. Hearing from industry specialists is a great way of hearing how others in similar businesses have solved common problems – and other relevant business experiences and problems that can be addressed. Real life examples of wins and losses are great – the more events, the more you hear!
New people, new contracts
It’s a no-brainer! For a long, long time, word of mouth has by far been the best way of securing new business, making new contacts and expanding the business. Face-to-face events give you the perfect opportunity to do all three, with the added bonus of the perfect platform to demonstrate your business – and all attendees with the same goal.
So how many events should you attend?
Well that’s up to you – and what you want to achieve from them.
Here’s a useful tick list – with some reasons for attending corporate events. Which ones are relevant to you?
- Meet leaders in your industry
- Meet and mingle with potential/existing clients
- Speak with mentors and mentees
- Feel valued
- Exchange business ideas
- Promote products or services
- Educate and motivate delegates
- Bring your own employees together
- Build stronger internal teams
Find out more about our marketingSHOWCASE events here
