Are you using technology successfully?
Tech has revolutionised marketing in recent years by making it more data-driven, efficient, and accessible. It has transformed how businesses can connect with customers, and how people consumers interact with content.
Marketing technology, referred to as ‘MarTech’, is a collection of tools and platforms. They can help businesses to:
Understand their target audience
Streamline their marketing strategies
Drive better results
Make data-driven decisions
Automate processes
Personalise experiences
Measure campaign performance
But what are some examples of marketing technology?
Customer relationship management (CRM):
A system for managing interactions with current and potential customers. CRM tools can help businesses make more meaningful interactions with their target audience.
Search engine optimisation (SEO):
The process of getting pages to rank higher in search engines.
Analytics:
A field of computer science that uses math, statistics, and machine learning to find patterns
Want to find out more?
We’re lucky to have live thought-provoking seminars at our marketingSHOWCASE events, and one is hosted by Tim Butler from Innovation Visual, titled ‘Technology and Data: How to build an unfair advantage’. He speaks about unlocking the power of data and technology in your business to achieve better results.
Want to come to our marketingSHOWCASE event? Register for your FREE tickets today
