Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

Don't want to be sold to? Here's our straight up list of no bull marketing tips for web, SEO, PPC and CRO that will optimise your marketing game in 2025! We're spilling the tea on all our tried and tested strategies that have generated results for our clients, to help make you look good.

Knowing whether to lean towards brand or demand is tough for B2B firms. Everyone's looking to for the 5% of buyers in-market, but so is everyone else! This session will look at what happened when Workbooks CRM focused more heavily on brand over demand, and provide some pointers for marketers weighing up what to do in their own campaigns.

Email continues to outperform other channels, yet many strategies are still under-optimised. In this fast-paced session, Frank Brooks will share practical lessons drawn from high-performing email programmes, covering how to improve engagement, connect email to wider channels, and use AI responsibly to build more effective, insight-led journeys. Designed for marketers looking to sharpen strategy, not relearn the basics.

In response to the way our audience consume content, more and more marketers place emphasis on producing video content. Organic and paid video ads continue to soar over traditional text or still image equilients. However, as soon as TV advertising is spoken about the immediate reaction with marketers is "it's out of reach" - WRONG. Connected TV allows marketers to tap into the power of streaming platforms like ITVX, Channel 4, Amazon Prime and Disney+ to reach modern audiences at a fraction of the costs associated with prime time ads. This session is ideal for marketing professionals curious about the next evolution in video advertising.

Explore the rise of AI agents — autonomous digital assistants transforming how marketing teams operate. This session demystifies what agents are, showcases real-world use cases (from content automation to CRO), and introduces voice agents revolutionising support and sales. Discover how to prepare for an agent-powered marketing future by 2026.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.