Why do some messages stick while others fall flat? In this engaging session, leading content strategist Jon Mowat explores how emotion drives behaviour—and how brands can harness it to connect, persuade, and influence. Backed by psychology, neuroscience, and real-world case studies, Jon breaks down how emotional storytelling can lead to measurable change.

Marketers put so much effort into creating scroll-stopping content for social media, so why do emails often feel like an afterthought? In this session, Alicia, Force24’s Senior Marketing Manager, will show you how to apply the same creativity, storytelling, and engagement techniques from social media to your email marketing. From visual thinking to hook-driven copy, learn how to make your emails stand out in a crowded inbox just like the best posts on Instagram. It’s time to stop treating email as a static channel and start making it thumb-stopping!

Don't want to be sold to? Here's our straight up list of no bull marketing tips for web, SEO, PPC and CRO that will optimise your marketing game in 2025! We're spilling the tea on all our tried and tested strategies that have generated results for our clients, to help make you look good.

Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.

Many businesses are struggling to decide which path to take with Google and there Digital Marketing Spend. Google dominates Ad Spend and AI and ML is at the forefront of the evolving digital landscape in 2025. This seminar discusses on both PPC and SEO and the challenges you will face as a business in the current digital age. We discuss the latest Google Trends and Updates, investigate AI & ML tools and what this means for your business and tips on how you can grow online. Is it SEO vs PPC or should it be SEO & PPC?

Join Dotdigital for an insightful session where you'll discover six essential marketing tactics to elevate your strategy and drive results. Whether you're new to these tactics or looking to enhance your current approach, we'll guide you on where to start and how to implement them effectively, sharing real-life examples from top brands. We'll cover personalization to tailor messages at scale, cross-channel strategies for seamless experiences, automation to recover revenue, segmentation for targeted relevance, leveraging feedback and user-generated content to boost trust, and using AI to enhance your marketing. This is one not to miss to fix your marketing strategy one tactic at a time.

Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints? Human psychology underpins good marketing. And understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time. Find out what you can learn from the field of psychology and how some subtle tricks will raise your game over night.

Lately it seems as if there are more and more cases of consumers being bombarded with discount-based marketing, leading to disengagement and "deal fatigue." In this seminar, Amy Doyle Ellwood - Senior Director at Campaigner, an email and SMS marketing automation platform - explores how brands can leverage email and SMS marketing in fresh, engaging, and non-discount-driven ways to build loyalty, drive customer action, and create memorable brand experiences.

Ann will present the AI Adoption Framework and the 10 steps to implement AI in your business. She will introduce AI agents and show examples of how you can use AI Agents & Automation to streamline operations, increase revenue and enhance customer experience.