As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

Five rapid‑fire case studies, twenty minutes of inspiration. See how Dotdigital customers use email marketing to overcome challenges and achieve standout results. Join us and take away ideas you can apply as soon as you get back to your desk!

The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.

Marketing today is a monster. Websites, social media, SEO, PPC... But what if none of it converts? In this 5 in Twenty talk, Tony Hardy of Canny Creative reveals how your brand, website and SEO may be costing you leads, and how to fix them.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.

In long, high-consideration buying cycles, buyers move slowly, quietly and largely unseen. Yet most inbox strategies are still built for speed and volume. Drawing on new research into invisible intent and mistimed engagement, this session explores 5 key reasons why timing, not volume, wins in long buying cycles. Real inbox energy isn’t about sending more, it’s about building momentum at exactly the right moment.

As businesses grow more complex and values shape buying, AI-led intelligence on your prospects stops wasted effort by revealing high-fit customers, turning insight into action across the marketing funnel.

Online shopping has a trust problem. Customers browse, hesitate, and abandon, not because they don't want to buy, but because they can't truly see what they're buying. In this session, Mufaras explores how immersive technologies—3D visualisation, AR try-ons, and real-time product configuration are closing the confidence gap between browsing and buying. Drawing on real industry data and client experiences, this talk examines where eCommerce has been, where consumer behaviour is heading, and what forward-thinking retailers are doing right now to stay ahead of the curve.

TV isn’t what most marketers think it is. This 5in20 explores how streaming TV has evolved into a targeted, measurable and performance-driven channel — and what that means for brands looking to drive real, trackable growth.