As marketers, we often hear that AI poses a threat to our marketing performance, our website traffic, and even our jobs! Leadoo will lay out why AI hasn't killed your website, but has created a new benchmark all sites MUST meet and the pillars your website needs in 2026 and beyond, to keep hitting your goals in an AI world.

John Kelleher, Chief Executive of SpotDev, explains why website traffic is declining, why AI-driven visitors convert better, and how to attract, convert, and nurture qualified AI traffic into a recurring traffic source for your business.

Traditional segmentation no longer reflects how modern buyers behave. This '5 in Twenty' session explores how automation, AI and live signals help marketers deliver relevance in the moment, simplify segmentation, and improve results without adding complexity.

AI Max is vital to the survival of PPC, but without a tight rein it bleeds budgets dry. This 5 in twenty will show the results of Dark Horse's forensic testing on AI Max, and lay out how you can control it for the benefit on your bottom line, not Google's.

The connection between Sales and Marketing teams in B2B has always been an issue. Marketing believes they've found hot leads , while Sales don't agree. The problem? Both teams using different measures to evaluate lead quality, and no single source of truth. Leading to frustration from both teams. But the holy grail of objectivity - not subjectivity - around lead quality has finally been achieved in 2026. This session will show marketers how to use AI + CRM to make this happen, and what it means for their relationship with sales, and the wider business.

Forget best practice. It's time to break away from the boring and inject the fun. This session serves up colourful brand stories, creative inspiration, and practical tips to make your brand impossible to ignore. Expect a fast-paced, engaging '5 in Twenty' with no grey areas, just great ideas for every customer touchpoint.

Most marketing teams are using AI, but very few are using it deeply or commercially well. This 5in20 session explores five strategic foundations for effective AI adoption in marketing and why tools alone are never the answer.

AI now decides which brands get seen, trusted, and chosen before anyone clicks. This session explores how AI is reshaping digital marketing, why old KPIs are failing, and how teams win visibility across search, ads, content, and AI-driven journeys

As businesses grow more complex and values shape buying, AI-led intelligence on your prospects stops wasted effort by revealing high-fit customers, turning insight into action across the marketing funnel.