If you’ve attended a marketing event recently, you know the drill: forty minutes of a speaker’s life story, ten minutes of a sales pitch, and – if you’re lucky – one or two actionable tips buried at the very end.
At marketingSHOWCASE, we knew it was time for a change. For 2026, we’ve completely reimagined our seminar experience. We’ve trimmed the fat, dialled up the value, and created a format designed specifically for the busy, high-level marketing professional.
Welcome to 5 in Twenty.
What is ‘5 in Twenty’?
The concept is simple but powerful: 5 valuable, actionable takeaways delivered in just 20 minutes. No long introductions. No “fluff.” No sales pitches. Just pure, high-octane thought leadership from industry experts who have been briefed to get straight to the point.
Why the change?
The marketing world is moving faster than ever. Whether it’s AI-driven search, the evolution of CRM, or the psychology of Gen Z engagement, you need insights you can implement today. By moving to a 20-minute format, we are able to pack even more diverse content into our four-hour events, giving you more value for every minute you spend away from your desk.
The ‘5 in Twenty’ Experience: What’s new?
- 100% Actionable Content: Every session is built around five specific “wins” or insights. You’ll leave every talk with a checklist of things to try, test, or discuss with your team.
- The Personal Audio Experience: We’ve upgraded the tech. You’ll now enjoy sessions through your own high-quality headphones. It’s like having a personal mentor speaking directly to you, cutting out the background noise of the exhibition hall and allowing for total focus.
- Wider Variety: Shorter sessions mean more speakers. From the “why” behind underperforming websites to the “how” of AI-powered lead scoring, you can curate a day that hits every one of your professional pain points.
What to expect on the day
When you step into the “5 in Twenty” theatres at our upcoming events – whether at Twickenham, Leeds, Birmingham, or beyond – you’ll find a fast-paced environment.
You might catch Will Roberts from WebBox explaining 5 strategic reasons your website is underperforming, followed immediately by Adam Oldfield from Force24 diving into 5 ways to simplify your segmentation using live signals.
It’s rapid-fire, it’s engaging, and it’s designed to spark ideas that turn into real-world results.
Join us at the next Showcase
Our mission has always been to share combined ‘know-how’ in an environment that inspires. With the new 5 in Twenty format, we’re making it easier than ever to get the answers you need, in the best possible way.
Ready to see it in action? Tickets for our 2026 tour are free for marketing professionals. Find your nearest event and register today at www.mktgshowcase.co.uk.
Less noise. More knowledge. See you there?