What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field…
We work hard to provide that. Here is a summary from one of our visitors:
“Last week I went to the marketingSHOWCASE to get more insight into how AI is changing the world of digital marketing.
Here’s what I learnt ⬇️
In Summary:
– Know what people are asking your sales team and what they’re asking LLMs/Google
– Answer questions immediately through blogs and social posts
– Dominate your niche
– Show your team’s expertise
– Fix SEO fundamentals before thinking about AEO
LLMs (Large Language Models), like ChatGPT and Google Gemini, currently hold only around 0.5% of the search market compared to Google, yet they’re outperforming when it comes to conversion rates. In order to reach these high-intent users, you need to appear in LLM responses by creating structured, factual, and authoritative content.
How do I structure content for LLMs?
LLMs don’t want to sift through long paragraphs to find an answer, they need information presented clearly and quickly. The best ways to do this include using: questions as headings (mirror what people actually type into LLMs) and creating easily digestible and quotable content (step-by-step guides, FAQs, lists, tables, templates, and checklists).
How do I ensure my content is cited in LLMs?
LLMs aim to provide accurate answers, so you need to dominate platforms with the information you want them to “learn” from. Experiment with platforms such as LinkedIn, YouTube, TikTok, Reddit, Quora, Instagram, and Twitter as LLMs frequently reference content from these spaces. If your brand consistently shares the same expertise across multiple platforms, it reinforces the perception that your information is reliable.
Why do LLMs only cite certain sources?
LLMs also look for clear attribution. A well-written blog full of insights won’t have any influence if it has no author. You need to show your expertise through named authors, author bios, accreditations, experience, and credentials. This signals to LLMs that the information given in these sources are credible and trustworthy.
Even if you get all of this right, it won’t matter if your SEO fundamentals aren’t in order. Fix site speed, backlinks, and technical issues before focusing on AEO.”
Learn more. Come to our first event in Sheffield – get your FREE tickets here