What is PPC?
PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific demographics, interests, and search terms. PPC is a measurable and cost-effective way to reach potential customers who are actively looking for a product or service.
Here’s a deeper delve into PPC (and what means what):
It’s all about paying for clicks:
In PPC, you only pay for the ad clicks you receive, not for the number of times your ad is shown (impressions).
Buying visits:
It’s a method of buying visits to your site rather than earning them through organic efforts like SEO (Search Engine Optimisation).
Targeted advertising:
You can use PPC to place ads in front of a highly specific audience based on their location, interests, demographics, and the keywords they search for.
Platform example:
A popular platform for PPC is Google Ads, where you bid on keywords to get your ad shown in the sponsored links at the top of search engine results pages.
Why is PPC important?
Instant results:
Unlike SEO, which takes time, PPC can drive immediate traffic and sales to your website.
Precise targeting:
You can ensure your advertising budget is spent on reaching people who are most likely to be interested in your products or services, making it a highly efficient use of resources.
Measurable ROI:
PPC campaigns are highly trackable, allowing you to measure performance through metrics like conversions (desired actions like purchases or sign-ups), click-through rates (CTR), and return on ad spend (ROAS).
Competitive visibility:
It allows your business to appear at the top of search results for relevant keywords, giving you immediate visibility against competitors.
Scalability:
You can control your budget by setting a maximum spend per click and a daily or campaign budget, making it a cost-effective option for businesses of all sizes.
Supports SEO:
Running PPC can indirectly help your SEO efforts by increasing brand visibility, which may lead to more organic searches and backlinks over time
Ethan Lambert from Dark Horse is holding a seminar at marketingSHOWCASE Manchester, Old Trafford, on 2nd December. Called ‘AI Max: The death of everything you know about PPC.’ you don’t want to miss this one! Register here for your FREE tickets: https://mktgshowcase.co.uk/events/manchester-autumn/
