If you’re wondering if brands need to be memorable – that’s a yes! They spend a lot of money and resources that enable the audience to recognise that brand at a moment’s notice.
Think of unforgettable brands like Apple, Google, and Coca-Cola. They weren’t memorable at the beginning! They have to create a strong emotional connection with customers through consistent messaging, unique value, and a clear mission.
Why is it important for brands to be memorable? It’s because they build customer loyalty, differentiate from competitors, and create deeper meaning behind the brand – beyond just a product or service.
Examples of unforgettable brands:
Apple: Known for its innovative design and user-friendly products, consistently building a premium and lifestyle brand.
Google: Maintains dominance through constant innovation and a reputation for trustworthiness and engagement.
Coca-Cola: Has a long-standing history and a universally recognised visual identity that creates nostalgia and a sense of happiness.
Dove: Built brand loyalty with its ‘Real Beauty’ campaign, which focused on emotional resonance and a social mission.
Uber: Revolutionised the taxi industry by offering a new, convenient, and transparent service that fundamentally changed how people travel.
Why building an unforgettable brand is important
It differentiates them from competitors:
A unique and memorable brand stands out in a crowded marketplace.
Grows loyalty:
Brands that create a strong connection with customers are more likely to have repeat buyers and brand advocates.
Builds trust:
Consistency in messaging, values, and product/service delivery helps build long-term trust with consumers.
Creates meaning:
It goes beyond just selling a product; it connects with customers on an emotional level, giving them a reason to relate to and love the brand.
Guides decision-making:
A strong, unforgettable brand provides a clear mission that can help guide the company’s strategy and inspire employees
Tom Maskill from Webmart holds a seminar at marketingSHOWCASE called ‘How Not to Be Boring: The Art of Being Unforgettable’
Don’t miss out on this excellent insight (and other FREE seminars) into what you can do to improve your brand…get your FREE tickets to marketingSHOWCASE Leeds here
